Over 2000 Rare and Out-of-Print Classic German Videos  for Sale or Rent in the USA Division of Heidelberg Haus Established 1968 German Language Video Center 7625 Pendleton Pike Indianapolis, Indiana 46226-5298 USA Phone 1 + (317) 547-1257 FAX 1 + (317) 547-1263

Newspaper articles about the Heidelberg Bakery, Cafe and Gift Shop.

INDIANA CURIOSITIES
Your round-trip ticket to the wildest, wackiest, most outrageous people, places, and things the Hoosier State has to offer!
2007 Coffee Table Book
By: Dick Wolfsie

For more than thirty years, people have stopped at the Heidelberg Cafe at 7625 Pendleton Pike in Indianapolis. Others have driven by the flamingo-pink building vowing to someday yield to their curiosity and venture inside.
Regulars know what to expect. It never changes. The Heidelberg is a bakery, a gift shop, a cafe, a restaurant, a video store, and a museum. And every inch of the place is a celebration of old Germany. Okay, there's a touch of Switzerland and Austria, too.
The owner is Juergen Jungbauer, known as J.J., a pint-sized pastry chef who packs a lot of personality and knows his whey around whipped cream.
J.J. studied in Europe and was a master pastry chef by the time he was sixteen. He came to the U.S. while he was still a teenager and opened the cafe in 1968. Today, people come from all over to sit at the counter or at the tiny tables and have a piece of kielbasa, or some mettwurst. If you don't know what mettwurst is, you really don't know what you are missing. And don't forget the hot German potato salad.
The big draw, of course, is J.J.'s pastry creations - authentic cakes and tortes made right in the back every day. The chef bristles at my inquiry about pies. "You want pies?" he says, "go to a pie shop." The Black Forest cake, with a ring of chocolate buttercream, is his most popular item, but he refused to sell to other restaurants. "I can't control the product," says J.J. "if they kept it in the fridge for a week with a catfish, what do you think it would taste like?"
The huge glass display cases in the store feature dozens of homebaked items, all of which can be purchased in individual slices for takeout. Once you've satisfied yoru sweet tooth, visit the bakery museum, featuring tools of the trade going back over a hundred years, including a coal oven and hand impements from the turn of the twentieth century. School kids like the museum. they like the chocolate fudge cake even better.
Inside you'll find German gifts, German food, German magazines, German candies, and German T-shirts. And all videos are rated G (for German, of course!) Call the Heidelberg Cafe at (317) 547-1230. You can go to their website, but it doesn't smell as good as the shop:
www.heidelberghaus.com or www.germanvideo.com

The Indianapolis Star
Monday, November 27, 2006
Busy Heidelberg Haus needs photos back

There's some good and bad news at Heidelberg Haus.
The German bakery, cafe and gift shop at 7625 Pendleton Pike is in the midst of its "springerle" cookie explosion. Owner Jurgen Jungbauer said the shortening-free cookies made with antique wooden cookie molds are produced from mid-November until the second week of January. Not everyone likes the anise-laced treat, but it's a sentimental favorite to many. The old-fashioned holiday treat is popular with locals,but Jungbauer ships a lot of cookies this time of year. After Heidelberg Haus was featured on the Food network this past weekend, he expects to be inundated with orders.
Head over to www.heidelberghaus.com to learn more about the cookie, the bakery and the cafe, which has been in operation for 38 years. That's the good news.
The bad news involves the book of wedding cake photos someone swiped a few weeks ago during a wedding cake consultation. Jungbauer said he's used to people sneaking off with one or two photos of the wedding cakes as brides-to-be consider different cake options, but losing the whole book makes it hard for everyone. Have a heart and return the photos, please.

The Indianapolis Star
Friday, November 24, 2006
Sweets plus
Heidelberg Haus Evokes German Cafe
By: Traci Cumbay

People come to the singularly appointed Heidelberghouse for the pastries, kitsch factor and conversation, some staying several hours on a regular basis to talk with their fellow regulars. Whatever the draw, they come, and then come back. "nice a person comes in the front door, we have'em," owner Jurgen Jungbauer said. "They're gonna tell their friends, 'You gotta see that place.' Your really do.
The food - Pastry chef Jungbauer and his wife, Gabi, created Heidelberg House to resemble a cafe in Germany: "A small-town bakery," he said. "A place to have some coffee and cake, with a little something for the people who don't want sweets." The menu of little somethings hasn't changed since the cafe opened 38 years ago, and covers the gamut of cuisine from bratwurst to frankfurter. In between are knackwurst, weisswurst and other wursts. Dishes are served with warm German potato salad and a couple slices of lightly flavored sourdough rye.
I sampled the bratwurst ($7.45 for two), kielbasa ($7.45) and kassler rippchen ($7.45), a smoked pork chop. I'd order any of it again, and often. The bratwurst was lightly grilled and mild, the kielbasa dense and smoky. The pork chop was thick-sliced, moist and salty. Passing on sweets at Heidelberg Haus is out of the question. The center of he store holds a bakery case that shows off Jungbauer's artful creations for the day, most of them German but with some concessions to the American tongue. Black Forest cherry cake ($2.95 a slice) is the cafe's calling card. It's a tall, liqueur heavy chocolate cake layered with whipped cream (a quart in each cake, Jungbauer told me!) and cherries.
The service - Tables at Heidelberg Haus feel hidden among the collectibles that fill the place, and the service can underscore that tucked-away feeling. Impatient sorts do best at the counter, where attention is ample and coffee refills snappy.
The atmosphere - The allure of the place has as much to do with the atmosphere as Jungbauer's adroitly engineered sweets. Heidelberg Haus also is a market, with all manner of European candy and mostly German knick-knacks strewn around the store on shelves, atop antique stoves, even hanging from the ceiling. A mural on the building's exterior greets customers and every available space inside the restaurant also has been jazzed up by colorful countryside scenes. Music vacillates from polka to contemporary German club tunes.
Diners tend to linger, Jungbauer told me, and energetic debates are likely to break out among any of the groups of regulars who come to chew on the events of the day. Jungbauer smiles over it all, milling among friends in his "happy little cafe."
The price - Three lunches and a small sampling of pastries cost $42, including tip. Given the heft of our to-go containers, the meal was a smashing bargain.
Nest time - I'll be slipping in again to try the Springerle cookies, a seasonal offering at Heidelberg Haus (mid-November through mid-January), and I'll be sure to do it when I have time enough for the extensive browsing the place demands.

2 picture
Picture 1: There are no doughnuts at this bakery, but no end of German pastries. The selection changes daily.
Picture 2: Oktoberfest bratwursts are for big appetites; they're served with potato salad and bread and butter ($6.95) at Heidelberg Haus.
Location 7625 Pendleton Pike. Hours: 8:30 a.m. to 7 p.m. Monday through Friday, 8:30 a.m. to 5 p.m. Saturday, 22 a.m. to 5 p.m. Sunday. No reservations. Information: (317) 547-1230, www.heidelberghaus.com

INTAKE, AN INDIANAPOLIS WEEKLY GUIDE
Thursday, April 5, 2007
Willkommen Gnome!
By: Jenny Elig

As Springtime continues to tighten its breezy grip around the Circle city, you might find yourself spending more time out in the garden. Believe us, this is time well spent just chillin' with your gnomies.
Garden gnomes (or dwarves) hail from Germany, so we stopped off at the Heidelberg Haus for a lesson in gnomistory from Juergen "J.J." Jungbauer, Haus owner, gnome lover and Black Forest native.
"The garden dwarves are actually not that old," he said. "They are only 135 - 140 years old.? But what are these little guys? Gnomes make plenty of appearances in fairytales; Jungbauer said they ward off bad vibes. In Germany, where garden space (and housing in general) is tight, the gnomes make a kitschy and colorful appearance in tiny backyards.
The Heidelberg Haus has seen tens of thousands of gnomes pass through its doors in its 39 years of existence. When Jungbauer was a kid, garden dwarves (or "gartenzwerge" ) were made of reddish-brown clay. The 1950s brought the introduction of plastic, upping the kitsch factor of gnome statues by adding a glossy, rubbery veneer.
And according to Jungbauer, "either you love them, or you hate them." Keeping in mind the variety of their poses (from zany to sweet to quite naughty), we love gnomes. Scratch that. We adore them.
Gnome care and dwarf avengers. Jungbauer's gnomes don't wash themselves, you know. Anchored with steel poles, the dwarves sit in the sun and sometimes get slightly brown noses from the sun. Every year, if the gartenzwerge are looking a little ripe, Jungbauer washes them with bleach water and touches up the spray paint on the noses. "It's better to have a good looking dwarf that one who looks moldy," he said. "They usually come out really once."
He's not the only one watching out for the gnomes. The French, the Italians and the Swiss go to extreme measures to protect garden dwarves, Jungbauer said. "The French have some people who kidnap them and set them free in the forest," he said laughingly. The gnomes are available at the Heidelberg Haus. 7625 Pendleton Pike, Indianapolis, IN 46226.
www.heidelberghaus.com

Style: Trolling for Gnomes
From the pages of fairytales and the depths of the Black Forest, garden gnomes are making themselves at home.
2 picture- full page
Photos by Michelle Pemberton

INTAKE
Thursday March 2, 2006
By: Jen Huber

From the parking lot, you can tell the Heidelberg Haus is different. THe colorful mural on the side of the building beckons hungry souls to enter.

THE MOOD: Friend Jason Kahl and I met at Heidelberg after work one night to sample some German cuisine and try some of the restaurant's well-known dessert. Heidelberg has been open since 1968, and it does good business. Besides the German bakery, Heidelberg sells German imports such as figurines, cuckoo clocks, nutcrackers, lederhosen, jewelry, pewter items, stuffed animals, place mats and other odds and ends. The Haus even has a German grocery store with dozens of intriguing items. Waiting for our table gave us time to wander through the small aisles and gawk.

THE FOOD: We found a table squeezed between a section of German language videos and an assortment of garden gnomes. Even while seated, we still have plenty to look at. The menu features 15 kinds of German meals, all for less than $7 each. I ordered a German-style bratwurst ($5.70) and was very pleased. THe brat held great flavor inside and wasn't tough or overcooked. Home-made German potato salad came with it, along with a large slice of fresh bread. The warm potato salad was great, and even though it didn't look like much food I was full by the end.Kahl ordered the farmer's brat ($6.45), two fried sausages had just enough heat for him, and he liked the accompanying potato salad and bread. Since Heidelberg is known for desserts, we had to try one. Unfortunately, it as the end of the day, so our selection was diminished. The apple cheesecake was gone, but we each had a slice of the Black Forest cake ($2.65), a multi layered chocolate delight with mousse, cake, whipped cream, and sprinkles. Even though the cake was mostly frozen, it as still filling and rich. "It certainly didn't stop me from finishing it," Kahl said. We took home a couple of flaky , blueberry-filled pastries to have for breakfast and left at closing time.

THE DRINKS: I had a brewed ice tea ($1.39) and Kahl had water.

THE DAMAGE: Heidelberg Haus is definitely a quirky place to visit. But besides the eclectic atmosphere, the food is well prepared, the bakery is excellent and welcoming. The staff can answer questions about the food, merchandise and anything you need to know about Germany.

Picture 1: Owner Jurgen L. Jungbauer holds a slice of his black forest cake, $ 29.95, or $ 2.65 a slice

Picture 2: Warm welcome for all

Picture 3: German style lighting adds to the German decor

Indianapolis Star

March 28, 2005
A World of Treats
Eager amateur tasters rate candies and crunchy snacks from many lands
Abe Aamidor
It's a question philosophers long have asked: What separates humans from the lower species? Before today, no one has come up with the obvious answer - it's candy. Name a country or region of the world, sprinkle a little sugar on it, and voila - you will find a distinctive candy there.
In Germany, they go nuts over marzipan, a mixture of ground almonds and sugar that is believed to have Middle Eastern origins, and which was introduced into Europe around the 13th century and later to the New World.
Angi Corkwell is manager of Cafe Heidelberg at 7625 Pendleton Pike, which her father, Juergen Jungbauer, founded 36 years ago. A 2.6-ounce bar of genuine imported Niederegger Luebecker Marzipan from Germany sells for $5.90. Corkwell can give a guided tour of all the chocolates, candies and pastries in her dad's shop. "Oh, yes," she said. "I was raised in the store."

Toddler's food play is no big deal
Kinder Bueno
Country of Origin: Several plants in Europe
What is it: Chocolate-covered Hazelnut cream wafer.
Price: About $1.60.
Pro: Good balance of creamy texture and chocolate taste; some crunch to it, too.
Con: Chocolate was too "light" for some tastes.
Verdict: This is the chocolate bar that untied Europe, so it's worth a look.
Buy at: Cafe Heidelberg, 7625 Pendleton Pike, Indianapolis

BADISCHE NEUESTE NACHRICHTEN
Januar 2005
Carina Jock
Mit Springerle Amerika erobert
Karlsruher Konditor macht Karriere im "Land der unbegrenzten Moeglichkeiten"
Es gibt Menschen, die zieht es in die Fremde. Sie lieben den Nervenkitzel des Neuen und Ungewissen, haben einfach nur Fernweh oder erhoffen sich in einem Land weit weg von der Heimat ein besseres Leben. Auch den Karlsruher Konditor Juergen Jungbauer packte schon in jungen Jahren die Abenteuerlust. Dass er jedoch eines Tages in Indianapolis im US-Staat Indiana sesshaft und mit seinem "Heidelberghaus" ein beruehmter Mann werden wuerde, haette er damals wohl nicht zu traeumen gewagt.
"Ich bin einige Zeit durch Deutschland gereist", berichtet der heute 62-jaehrige Jungbauer von seiner Taetigkeit nach dem Abschluss seiner Lehre in der Hofkonditorei Walter Schwarz in der Karlstrasse. 1962 habe er dann in Hamburg auf der "Hanseatic" angeheuert, wo er als zweiter Mann des Zuckerhandwerks in der Kombuese sein Koennen bewies. Eines Tages lernte Jungbauer dann den Fahrgast Carl Hoppl kennen, der ihm eine Stelle in seinem Restaurant in New York anbot. 1963 ging der damals 20-jaehrige Karlsruher schliesslich in der amerikanischen Metropole an Land, ohne auch nur ein einziges Wort Englisch zu sprechen. Doch der ehrgeizige Sohn eines Metzgermeisters, der als kleiner Bub im elterlichen Geschsaeft in der Amalienstrasse aushalf, schlug sich durch.
Er arbeitete als Konditor in weltberuehmten Hotels in Kalifornien und Arizona, bevor ihn die Army einzog und nach Indianapolis im Staate Indiana versetzte. Jungbauer absolvierte die Grundausbildung und hatte anschliessend das Glueck, dass er den Rest der Militaerzeit in der Kueche beziehungsweise Baeckerei der Kaserne ableisten durfte. Bei zahlreichen Wettbewerben, bei denen der Soldat auch mit zivilen Kollegen seiner Branche konkurrierte, heimste er begehrte Preise ein.
"Nach dem Ende des Wehrdienstes 1968 kam mir die Idee, in Indiana eine deutsche Baeckerei und Konditorei mit Cafe zu eroeffnen", erzaehlt der amerikanische Staatsbuerger. Viele deutsche Migranten haetten ihm geholfen, das Gebaeude am Pendleton Pike herzurichen, und ein deutscher Baeckermeister habe ihn ebenfalls unterstuetzt. Bis zum heutigen Tag wurde Jungbauers Unternehmen, dem er den Namen "Heidelberghaus" gab, viermal erweitert. Denn schon lange verkoestigt der gebuertige Karlsruher seine Kunden nicht nur mit Torten, Gebaeck und anderen suessen Leckereien. "Mein ganzes Geschaeft gleicht einem Antikladen", so der gelernte Konditor schmunzelnd, der zurzeit 20 Angestellte beschaeftigt. Die zahlreichen Kunden erhielten alles erdenkliche aus "good, old Germany"; von der Schokolade, ueber Niveacreme, deutsche Zeitschriften und CDs, bis hin zu Dirndln und allerlei Kitsch.
Dass sein "Heidelberghaus" inzwischen in ganz Amerika bekannt ist, hat Juergen Jungbauer unter anderem auch der Kabel- und Satellitenstation "Foodnetwork" zu verkanden. In einer einstuendigen Sendugn stellte sie naemlich fuenf bemerkenswerte Firmen aus den USA vor, darunter auch das "Heidelberghaus". Jungbauer wandte sich daraufhin an die BNN, um der Redaktion von dieser besonderen Ehre zu berichten. "Meine Springerle wurden besonders hervorgehoben", betont er. Nach der Ausstrahlung der Sendung sei in der Backstube der Teufel los gewesen; die Telefone haetten nicht still gestanden, weil Menschen aus ganz Amerika und anderen Laendern das handgemachte Anisgebaeck bestellen wollten. Den Trubel nimmt Jungbauer, der in seiner Freizeit gerne mit seinem Boot rausfaehrt oder Tanzen geht, jedoch gelassen hin. Und an die verdiente Rente denkt der 62-jaehrige auch noch nicht wirklich. Mindestens drei Jahre moechte er schon noch arbeiten.

NORDAMERIKANISCHE WOCHEN-POST
Samstag, 22. Januar 2005
Aus allen Staaten
by Susanne Thomas
Heidelberg Haus nicht nur ein Importgeschaeft
Vor 47 Jahren absolvierte der junge Juergen Jungbauer aus Karlsruhe seine Lehre in der beruehmten Hofkonditorei Walter Schwarz, in Karlsruhe. Als der Lehrbub seine Lehre antrat haette er nie gedacht, dass das Springerlerezept seines Lehrherrn einmal das Tagesgespraech in ganz Amerika werden sollte.
Der heute 62-jaehrige Konditor, der sein deutsches Cafe und Baeckerei seit 37 Jahren in Indianaposlis, Indiana in den USA betreibt, wurde naemlich auf ganz besondere Weise geehrt. Die beruehmte amerikanische Kabel- und Satelitenstation Foodnetwork hatte sich entschieden eine Reportage ueber das bekannte Geschaeft auszustrahlen. Eines Tages kamen die Produzenten mit ihrem grossen Lastwagen voller Kameras und Filmzubehoer im Heidelberg Haus Cafe in Indianapolis an. Ueber 9 Stunden verbrachten der Regiseur, Kamera- und Tonmann im Heidelberg Haus Cafe. Aus dem Material dieser 9 Stunden wurde ein 10 minuetiger Report hergestellt. Die Sendung wurde im anfang Dezember 2004 gleich viermal ausgestrahlt. Food Finds, auf deutsch “Essenfinden”, wird nach Angaben der Foodnetwork, wird in 85 Laendern ausgestrahlt und von 75 millionen Menschen gesehen.
In einer einstuendigen special Weihnachtssendung wurden 5 bemerkenswerte Firmen aus ganz Amerika vorgestellt. Gezeigt wurden neben dem Heidelberghaus weihnachtliche Themen von Hexenhaeuschen bis zum Marsh Mellow und besonders das Zuckernaschwerk wurde dem Publikum vorgestellt. Juergen Jungbauers Backmuseum und seine grosse Sammlung von altdeutschen Springerle Formen wurde besonders hervorgehoben. Eines seiner wertvollsten Stuecke ist ein Springerlemodel das angeblich fuer den Fuersten Friedrich 1 von Baden (1826-1907) in 1866 geschnitzt und benutzt wurde. Das Holzmodel wurde in den 60er Jahren von Juergen aus Privatbesitz erworben und zeigt neben dem Portrait des Fuersten auch noch das Stadtwappen der Stadt Karlsruhe, eine Muenze und eine Blume.
Nach Ausstrahlung der Sendung war in der Backstube der Teufel los. Die handgemachten Springerle erzeugten eine grosse Nachfrage. Besonders interessiert waren Leute die schon seit vielen Jahren keine Springerle zum Kaufen finden konnten. Tagelang war die Telefonleitung des Heidelberghauses mit Anrufen und Bestellungen aus ganze Amerika und andere Laender blockiert.
Wie sich heraustellte hat die Tradition des leckeren Anisgebaecks in Amerika einen hohen sentimentalen Wert wie sich aus Emails und Anrufen an Juergen ergab. Es scheint dass das Familienrezept fuer das Springerle mit dem Dahinscheiden der Mutter oder Oma oftmals verlorenging, fuer hunderte von deutsch amerikaner.
Das Heidelberghaus ist eine bekannte und sehr beliebte Einkaufsquelle fuer alles was deutsch ist. Neben Lebensmitteln, Geschenken, deutschen Zeitschriften, CDs und etc., hat das Heidelberghaus schon seit 20 Jahren auch eines der groessten deutschen Videofilmvertriebe und verleih in den Staaten. www.germanvideo.com
Die Nachfrage nach den Springerle war so ueberwaeltigend das der clevere Konditor eine eigene Website aufbaute (www.heidelberghaus.com) um das Telefon zu entlasten. Seine Frau Gabi, alle vier seiner Toechter und etliche Verwandte wurden eingespannt um die leckere Ware mit der Post schnell zu versenden. Juergen, der sich so langsam nach dem Ruhestand sehnte, muss nun mehr denn je arbeiten. Andere Indianapolis Fernseh- und Radiostationen wollen nun auch wissen was im Heidelberg Haus vorgeht und bringen live Reportagen aus dem popularen Café. Die Publizitaet nimmt der nun brigande 62-jaehrige Badener gelassen hin. Zum glueck baeckt er die Springerle nur zur Weihnachtszeit. Nun kann er sich wieder seinen anderen Backwaren widmen.
2 pictures

NEUE PRESSE
2. Februar 2005
By Susanne Thomas
Das Heidelberg-Haus in Indianapolis: Juergen Jungbauer im "Foodnetwork"
Genau vor 47 Jahren absolvierte der junge Juergen Jungbauer aus Karlsruhe seine Lehre in der beruehmten Hofkonditorei Walter Schwarz, in Karlsruhe. Als der Lehrbub seine Lehre antrat haette er nie gedacht, dass das Springerlerezept seines Lehrherrn einmal das Tagesgespraech in ganz Amerika werden sollte.
Der heute 62-jaehrige Konditor, der sein deutsches Cafe und Baeckerei seit 37 Jahren in Indianaposlis (Indiana) betreibt, wurde naemlich auf ganz besondere Weise geehrt. Die beruehmte amerikanische Kabel- und Satelitenstation Foodnetwork hatte sich entschieden, eine Reportage ueber das bekannte Geschaeft auszustrahlen.
Eines Tages kamen dann die Produzenten mit ihrem grossen Lastwagen voller Kameras und Filmzubehoer nach Indianapolis. Ueber neun Stunden verbrachten der Regiseur, Kamera- und Tonmann im Heidelberg Haus. Aus dem Material dieser neun Stunden wurde ein 10 minuetiger Report hergestellt. Die Sendung wurde im anfang Dezember 2004 gleich viermal ausgestrahlt. "Food Finds" wird nach Angaben der Foodnetwork, wird in 85 Laendern ausgestrahlt und von 75 millionen Menschen gesehen.
In einer einstuendigen Weihnachtssendung wurden fuenf bemerkenswerte Firmen aus ganz Amerika vorgestellt. Gezeigt wurden neben dem Heidelberghaus weihnachtliche Themen vom Hexenhaeuschen bis zum Marsh Mellow und besonders das Zuckernaschwerk wurde dem Publikum vorgestellt.
Juergen Jungbauers Backmuseum und seine grosse Sammlung von altdeutschen Springerle Formen wurde besonders hervorgehoben. Eines seiner wertvollsten Stuecke ist ein Springerlemodel das angeblich fuer den Fuersten Friedrich 1 von Baden (1826-1907) in 1866 geschnitzt und benutzt wurde. Das Holzmodel wurde in den 60er Jahren von Juergen aus Privatbesitz erworben und zeigt neben dem Portrait des Fuersten auch noch das Stadtwappen der Stadt Karlsruhe, eine Muenze und eine Blume.
Nach Ausstrahlung der Sendung war in der Backstube der Teufel los. Die handgemachten Springerle erzeugten eine grosse Nachfrage. Besonders interessiert waren Leute die schon seit vielen Jahren keine Springerle zum Kaufen finden konnten. Tagelang war die Telefonleitung des Heidelberghauses mit Anrufen und Bestellungen aus ganze Amerika und andere Laender blockiert.
Wie sich heraustellte hat die Tradition des leckeren Anisgebaecks in Amerika einen hohen sentimentalen Wert wie sich aus Emails und Anrufen an Juergen ergab. Es scheint dass das Familienrezept fuer das Springerle mit dem Dahinscheiden der Mutter oder Oma oftmals verlorenging.
Das Heidelberghaus ist eine bekannte und sehr beliebte Einkaufsquelle fuer alles was deutsch ist. Neben Lebensmitteln, Geschenken, deutschen Zeitschriften, CDs und etc., hat das Heidelberghaus schon seit 20 Jahren auch eines der groessten deutschen Videofilmvertriebe und verleih in den Staaten. www.germanvideo.com
Die Nachfrage nach den Springerle war so ueberwaeltigend das der klevere Konditor eine eigene Website aufbaute (www.heidelberghaus.com) um das Telefon zu entlasten. Seine Frau Gabi, alle vier seiner Toechter und etliche Verwandte wurden eingespannt um die leckere Ware mit der Post schnell zu versenden. Juergen, der sich so langsam nach dem Ruhestand sehnte, muss nun mehr denn je arbeiten. Andere Indianapolis Fernseh- und Radiostationen wollen nun auch wissen was im Heidelberg Haus vorgeht und bringen live Reportagen aus dem popularen Café.
Die Publizitaet nimmt der 62-jaehrige Badener gelassen hin. Zum Glueck backt er die Springerle nur zur Weihnachtszeit. Nun kann er sich wieder seinen anderen Backwaren widmen. ..
3 pictures

NUVO
October 13 - 20, 2004
By Vicki Adams
Best German Restaurant
Cafe Heidelberg
Cafe Heidelberg is decently priced with a good selection and yummy cakes and pastries. And while you're waiting for your food you can browse their attached shop full of authentic knick-knacks and foods!

Intake
September 2-8, 2004
By Kimilo L. Martinez
Where to dine and shop when you're craving authentic German treats.
I'm not sure, but the Germans may well have invented the phrase: Eat, drink and be merry. If not, it's a motto that certainly seems to define the way Germans look at their meals, especially dinner.
According to Juergen L. Jungbauer, owner of German cafe, boutique and bakery Heidelberg Haus, supper is supposed to be a joyful occasion. Jungbauer, known as J.J. to most, regularly hosts dinner parties for about 16 people at his home, and said Oom Pa music, a little bit of singing and "having a good time" are ingredients for a good party.
Traditional dinner - According to Jungbauer, who is from the Black Forest region, a German dinner on any given day might feature some sort of goulash (beef stew) or rahmschnitzel, which is similar to beef stroganoff, with light salad, some vegetables and a staple German noodle spaetzle.
Katharina Kircher, 32, a native of northern Germany, says dinner for her is usually Abendbrot, or a "cold meal" usually featuring breads, cheese and cold cuts, with a light salad. Junita Kehrer, owner of Cafe Europa, suggests rouladen - a rolled steak, or roasted duck in the winter months. "It's what I love," Kehrer says.
As far as beverages go, beer or wine is the traditional choice, with sparkling mineral water or juice being served to those who don't prefer alcohol. In Germany, beer and wine are the key part of the culture, and children usually partake at the family table, which Jungbauer says allows children a way of socializing with their parents, learning to dance, sing, and generally enjoy life.
A formal touch - A more formal dinner might begin with alight soup, followed by a main course featuring a meat or fish with salad, vegetables and either rice, potatoes or noodles. Dessert, if served, would probably just be something light, like fresh fruit or pudding. The heavier pastries and cakes are usually reserved for Kaffeeklatsch, or coffee break, traditionally sometime between 3 and 4 p.m.
Where to buy - For specialty items and authentic regional ingredients try Heidelberg Haus: 7625 Pendleton Pike, (317) 547-1230. Mondays through Fridays 8:30 a.m. to 7 p.m., Saturdays 8:30 a.m. to 5 p.m., Sundays 11 a.m. to 5 p.m. An assortment of marketplace items like German gravy mixes, noodles, spices and European beverages and condiments. If you don't feel like making dessert, you can pick up a Black Forest cake or some pudding mix.
2 pictures

Indianapolis Monthly
The Food Issue
Where to find the Best
October 2003
Cafe Heidelberg Bakery, 7625 Pendleton Pike, 547-1230
Juergen Jungbauer started out as a pastry chef at the Fort Benjamin Harrison officers' club; when he left the Army in 1968, he opened his own bakery, cafe and gift shop in the adjacent Lawrence area. Today, he's still baking layered tortes, Danish, streussel kuchen and brotchen (literally "little bread," but delightful rolls in any language). The streussel kuchen features a different fruit every day, and the Black Forest torte, says 34-year employee Hildi in a heavy German accent, "is more authentic than you'd get in the old country." Jungbauer's pastries are beautiful to behold, especially the tortes: thin, moist layers of cake laced with fluffy butter cream and rich jam, encrusted with chopped nuts or candy sprinkles. If you stop in, linger at the cafe counter instead of getting carryout so you can enjoy the coffee klatsch of regulars who come in from all over central Indiana to solve the world's problems. Starting in October and running through Christmas, Jungbauer's special holiday cookies make their annual appearance (it's a good idea to place orders ahead).

The Jackson County Banner
October 9, 2003
By Thomas J. Wright
Heidelberg Haus: Dining the Wright Way...
Last week Terri, T.J., Aaron, and I went to Indy to pick up our Formula One passes. We were all hungry and adventurous so I decided for a little place off the beaten path that was suggested to me by Angie Sibrel.
Heidelberg Haus is a little cafe on Pendleton Pike just east of I-465. This is where Frau (Angie) picks up breads and meat for her German breakfasts in her classes. We went past it the first time because it just doesn't stand out. The parking lot had a few cars but did not seem crowded. On the front wall was painted Heidelberg Castle.
When you step in the doorway you are whisked away to another part of the world. The cafe and bakery has been in Indianapolis since 1968 and owned by Gabi and Juergen Jungbauer. They can be found inside the cafe everyday working, waiting on customers, and answering questions. The tables are small and for two to four persons and scattered about the building. There is also a lunch counter.
As you walk about there are all sorts of items they have imported from Germany and surrounding countries. There are steins, clocks, candies, food items, and drinks (non-alcoholic). In one area they have 2,400 German videos for sale or rent and they even are able to convert VHS tape and DVD you may have purchased from Europe that does not play in your player to one that will work. They said they can convert while you wait. It only takes as long as the tape or DVD is long. They also have available VHS and DVD players that will play European standard tapes.
After walking around a bit we sat down. The waitress was friendly and courteous. The menu explained a cafe in Europe was a place to sit down, relax, read the paper, and chat or "Kaffeeklatsch" with old friends or meet with new ones. This is not a restaurant so the menu is limited. You are encouraged to share a table with a stranger as is the old European custom. I remember hearing this fro our guides whole traveling to Germany, Austria, and Switzerland and from Rick Steves in his "Europe Through The Back Door" series of TV shows and books.
Terri and Aaron ordered the Smoked Frankfurter platter, T.J. got the Kilbasa and me Oktoberfest Bratwurst platter. All came with potato salad, bread and butter. Here again the food was not like you get in other restaurants or cafes. The meat comes from a local German butcher and to those standards giving it a different but very tasty none the less. For dessert you wander to the Pastry Showcase and the different German delicacies are explained (there goes the diet again).
While we sat and ate, there was a steady stream of customers that came and went. Some were regulars because the waitress and Jungbauer's called them by name and socialized with them, others were newcomers like us. Greeted warmly just the same and always ready to answer any questions we had. Terri said the atmosphere of the place reminded her of Brock's in Brownstown.
The bill came to just a little over $12 per person, for meal, drink, dessert, and tip. I have spent more at Applebee's before. Good food, good service, at a reasonable price.
They boast a wide variety of imported gifts, gourmet food items, books, magazines, and newspapers. If you're ever in Indy this is a nice place to visit.
It is located at 7625 Pendleton Pike just east of I-465 on the south side of the road. They are open every day. The kitchens closes at 6:30 p.m. Monday through Friday and 4:30 p.m. Saturday and Sunday.
The sign held by the pastry chief in the corner says it all, "Guten Tag y'all."

Indianapolis Topics
Northeast Edition
September 25, 2003
By Rebecca Koenig
Lawrence celebrates Germanfest
Juergen Jungbauer dances with his daughter Angela to the tunes of Jay Fox & The Bavarian Showtime Band last Friday at Lawrence's Germanfest. Jungbauer is the owner of Cafe Heidelberg in Indianapolis. Ellen Miller of Indianapolis sells German pastries from Cafe Heidelberg at Germanfest. The German-style celebration was a Lawrence Park.
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Indianapolis Monthly
Gourmet on a Budget
Dinner for under $25
25 Fabulous Food Finds
August 2003
#5 Cafe Heidelberg
Dinner at Cafe Heidelberg is a full-immersion experience. Full of tchotchkes and Teutonic videos, the cafe offers real German food made by real Germans - set to an oompah soundtrack. Seat yourself at the counter for brats and smoked pork chops served with warm, vinegary potato salad, all in the $6 range. To finish, splurge on a hefty slice of one of the cafe's famous house made cakes (we love the cheesecake) - they're a bargain at $3 or less
7625 Pendleton Pike, 547-1230.

Indianapolis Topics Biz buzz
April 17, 2003
Staff report
The landmark business Heidelberg Haus (hot dog house) in Lawrence has offered the same menu for 35 years, and nobody's getting tired of it. Authentic German-style bratwurst and the shop's famous Black Forest cake are top sellers after all these years at the place formerly known as Cafe Heidelberg. In fact, owners Juergen Jungbauer and wife, Gabi, say the only changes have been slight increases in prices due to inflation over the past three decades. But don't cal the place a restaurant. "We're like a European cafe in Germany," Juergen said. "We provide a little more of something hearty."
Having been in the baking business since the age 13, Juergen takes 46 years of expertise to create sweet savory treats like authentic Danish, German chocolate and hazelnut butter cream cakes. But tastes from the homeland don't stop there. He also makes a hot German potato salad complete with boiled red potatoes and a vinegar-and-bacon dressing. Diners can pop in for a smoked frankfurter and a helping of potato salad alongside bread and butter for $5.25. Check out the dessert showcase for 12 varieties of cakes and pastries. Fresh German hot rolls and bread - including personalized birthday and wedding cakes - also are available.
If the food alone doesn't make you feel like you've been transported to Germany, the ambiance certainly will. Behind the dining room counter clocks line the wall, displaying times of places around the globe. European chocolates are for sale. The walls are line with German antiques and newspaper clippings of Juergen's history as a pastry chef. Several photos displayed towering life sized wedding cakes he had created for governors and other friends and customers. Heidelberg Haus also offers a gift store with unique candles, T-shirts, figurines, candies, coasters and knickknacks.
Business hours are 8:30 a.m. - 7 p.m. Monday-Friday, 8:30 a.m. - 5 p.m. Saturday and 11 a.m. - 5 p.m. Sunday. For more information visit www.germanvideo.com/ service_pages/heidelberg.html or call (317) 547-1230.
Jungbauer spoke to Topics reporter Johanna Tran about his 35-year-old business.
Q Tell me how you came to open Heidelberg House in the first place.
A I got drafted in California. At the time, I was a pastry chef. Then I went on to basic training in Washington. They sent me here to Indianapolis to work at the center at Fort Harrison.
Then I spent two years here in the Army. While I was here in the Army, I had so much publicity and was honored by the military. They flew me to Washington. There was so much publicity, I decided that I might as well stay (in Lawrence). There was an empty bakery on Pendleton Pike. Next to the bakery, there was a butcher shop. I asked him if he would sell the store and he said yes. I had nobody here. I had no relatives or anything in America. There was nobody here. Most Europeans who come to America come to the East or West coast.
Q You were a pastry chef before serving in the Army? Tell me a little more about that.
A I began baking at 13. In Germany, when I was 14, you had to go to training. You used to train for three years. When you were 17, you had a trade. Anyone who wanted to be something like a blacksmith, hat to go to training. At 17, you were half-way good at it, then you tried to get better. I decided to travel about. I got stuck in America. I worked on German cruise ships as a pastry chef.
Q Why did you choose training to become skilled as a Pastry chef?
A My parents had a butcher and sausage-making shop. My dad said to stay with food, because people always have to eat no matter what. I just picked up the sweets field. We call it a pastry chef.
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Chocolate yellow cake is one of 12 different cakes offered at the Heidelberg Haus in Lawrence daily.

The Indianapolis Star
Tuesday, January 7, 2003
A chance to say thanks
At the Heidelberghaus a Vietnam veteran accidentally meets the man who saved his life 35 years ago.
By John J. Sauhghnessy
After 35 years, Russell Baughman no longer expected to meet the person who saved his life. He definitely didn’t expect to meet his personal hero when he recently started a job as a baker’s assistant at the Café Heidelberg in Lawrence. Yet, when Baughman took a break from his kitchen work and walked to the front counter where a group of friends sat on silver stools solving the world’s problems, Baughman notices a black baseball cap – a cap marked with the words “Vietnam Veteran” and a four-leaf clover insignia. “The Fourth Division, my division,” Baughman said to himself. So Baughman, a veteran who now wears his long brown hair in a ponytail, introduced himself to Raymond Childress, the owner of the baseball cap who wears his thinning white hair trimmed neatly and closely to his ears.
Their conversation turned to a time that Newsweek magazine chronicle as “The Bloodiest Week.” As they shared memories of that time, one thought became clear to Baughman. “You’re the one who saved my life,” he told Childress, who had fought with Baughman in a battle at Suoi Tre on March 21, 1967. Trying to put the scene between the two men in perspective, the Heidelberg’s owner, Juergen Jungbauer, says: “You have 250 million people in America, and here these two guys find each other by accident after 35 years. It’s incredible.” Even more incredible to Baughman and Childress are the events of that day nearly 36 years ago. Childress was 41, one of the older men fighting in the U.S. Army in Vietnam. He had been drafted to serve in the Korean War and stayed on to make a career in the military. He was as tough and hardened as the coal he used to dig in the mines of West Virginia. Baughman was 20, one of five children raised by a single mother in a poverty-ridden section of Indianapolis called Brightwood. Even though he had been drafted to fight in Vietnam, the high school dropout saw the Army as a way to help his mother financially and escape his poor past. The two men’s lives became forever intertwined at Suoi Tre, the site of a major base for the enemy North Vietnamese forces. “it was hell on Earth,” Childress recalls. As “the bloodiest week” began, the United States poured more troops and helicopters into the area than it ever had. The Viet Cong responded with a fierce assault on March 21, including at least 650 rounds of mortar falling from the sky onto the American troops.
“We lost 20 to 30 men in my company in seconds,” recalls Baughman, who served in the infantry. “The enemy was all around us.” Childress nods and says, “I never saw so many people dead.” An artillery chief, Childress also saw that most of the Americans’ cannons had been destroyed, and their ammunition was on fire. That’s when he started firing one of the remaining howitzers at the advancing enemy. “The only gunfire I could hear was his,” Baughman recalls. “He fired continuously. I had my head down behind two or three sandbags. I was trying to get smaller and smaller. The enemy was still on the attack. I could hear them breathing.” Explosions ripped around Childress as the enemy tried to know out his position. Twice he was struck by shrapnel, but he kept firing. The third time he was struck, he couldn’t get up. “They hauled me out of there on a stretcher,” Childress recalls. “I couldn’t go no further I still have a piece of shrapnel, that’s like a six-penny nail, near my spine.”
Shortly after Childress’ gun had gone silent, American tanks appeared from nowhere, rumbling through the jungle and devastating the enemy. Baughman believes they would have been too late if Childress hadn’t made his stand. “It’s a strange thing about heroes,” Baughman says as he looks at Childress across a table at the Heidelberg. “A lot of times, it’s the circumstances that dictate what someone does. He could have panicked, but he knew we were out there.”
"I wouldn’t be here if it wasn’t for him. A lot of us would have died. I heard him get hit, but I never knew what happened to him after that.” Childress was in and out of Army hospitals for 2½ years following the battle. His heroics earned him the Distinguished Service Cross, the Army’s second-highest honor, which is given “for extraordinary heroism in military operations against an armed enemy.”
After getting his discharge in 1970, Childress and his first wife searched for a place to live. They had lived in 22 homes in his 21 years in the military. The West Virginia native chose Indianapolis simply because it seemed like a nice place to live.
As for Baughman, he returned to his hometown after serving his country. He says some of his adjustments have been rough, but now he views his life with hope. Both men know that 35 years seems like ancient history to many people. Yet that days is still fresh in Childress’ memory, not because of his heroics but because of the horror that still haunts him. “Once you’ve been in combat and get shot up like I did, it changes you completely in mind and body,” he says. “No medication will take care of that. My wife and I sleep in different rooms because I’m afraid I might hurt her. I’m up fighting those Viet Cong every night. You learn to live with it.”
The memories of war affect Childress in another way. Every Monday morning, he uses his pickup truck to collect food, shoes, clothing and bedding for homeless veterans in Indianapolis. With every truckload, Childress figures his past and present meet.
“Someone has to look out for them,” says the man who always has.
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Together again: Ray Childress (left) and Russell Baughman were in the same Vietnam battle in 1967. Childress held off the enemy, saving the life of Baughman and other soldiers. The two men met for the first time recently at a Lawrence restaurant.
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War hero: “I wouldn’t be here if it wasn’t form him,” says Russell Baughman, 55, (standing) of Ray Childress, 76.

Indianapolis Monthly
Kaffeeklatsch und Kitsch
October 2001
By Jodi Wright
Polka music, pastries and a German gift shop make for a fun mix at Heidelberg Haus.
If you notice a nickel sitting on a corner of the lunch-counter footrest at Heidelberg Haus, don't bother reaching for it - it's glued down. The coin, a poetic prank on stingy tippers, is a reflection of the northeastside eatery's lighthearted atmosphere. For more than 30 years, German-born owner Juergen Jungbauer has added to the displays of tchotchekes in his cafe and gift shop, and today's collective mass of wall-hangings puts every chain bar-and-grill to shame. Animal heads, beer steins, cookie molds, coffee grinders, musical instruments, shoes, hats and other gewgaws cover the walls. Clocks mark the time in cities around the world: cutouts of characters in lederhosen hang from the ceiling; and shelves are lined with German candy, cheeses, books and videos (a Teutonic Bugs Bunny, anyone?). To Jungbauer, the cluttered ambience is incomplete without a soundtrack of German folk songs. His employees hate the music: Eyes roll, heads shake, desperate threats are made. While we agree that hours of oompah would be rather maddening, in small doses it perfectly accompanies the cafe's German comfort food. If you can't pronounce the fleischkaese and mettwurstbrote menu items, just order by the numbers, as the regulars do. We love No. 7, the kassler rippchen. The thick, smoky-flavored pork chop comes with a mound of vinegary German potato salad, served hot. The restaurant may be most famous for its baked goods. We like the Black Forest and German chocolate cakes, but the best sweet treat is the cheesecake: moist white cake with center layers of cheesecake and fruit (often cherry, apple or peach). Like the other cakes, it's coated in a rich whipped-cream frosting. We head to the cafe when we're in the mood for inexpensive, hearty food and a challenging game of "I Spy." We also enjoy seeing young former servicemen walk in the place for the first time and smile over sights and smells that remind them of their days stationed in Germany. We especially get a kick out of watching then reach for that nickel.
Heidelberg Haus, Location 7625 Pendleton Pike
Phone: 547-1230
Hours: Monday through Friday 8:30 a.m. to 7 p.m., Saturday 8:30 a.m. to 5 p.m.; Sunday 11 a.m. to 5 p.m.
Menu: German classics. Sandwiches and entrees $1.95 to $6.95, pastries and cake slices $1.20 to $2.35
Recommended: The kassler rippchen (pork chop); the potato salad; and the delicious, rich cake.
2 Pictures (Welcomed Excess: Heidelberg Haus adheres to a philosophy of no scrimping, either in the jam-packed decor or the rich goodies such as the whipped-cream-frosted cheesecake.

RBA The Retailer's Baker Association
Fantasyland of gifts provides a profitable setting for bakery foods
March 24-26, 2001
The Heidelberg Bakery Cafe and Gift Shop literally has something for everyone. First-time customers who stop in at the Heidelberg Bakery Cafe and Gift Shop in Indianapolis may think they're only stopping in for a Danish or a quick coffee and slice of cake. But, hours later, when they finally exit the store, they've not only had a fabulous bakery treat, they've also been treated to a fascinating collection of imported foods and gift items that can to be found anywhere else in the city.
That strategy - irresistible bakery products made from scratch surrounded by unique gifts and hard-to-find food items - has been a winning one for more than 32 years, say owners Juergen and Gabi Jungbauer. From the beginning, when J.J. (as Juergen likes to be called) opened the bakery, he decided to concentrate only on German-style bakery foods and products. "We have never made any donuts or pies," he says. "If customers ask for them, I'd rather send them to a specialty shop."
Instead, J.J. puts his skills as a German-trained pastry chef to work in building a bakery that draws customers from all over the city, as well as from other parts of the state, for products that aren't easy to find elsewhere. Some products are classics. For example, his collection of tortes includes the classic Black Forest cake, but one that's made with a Heidelberg twist: a ring of chocolate buttercream encloses the cherry filling, which goes atop a kirschwasser-sprinkled chocolate layer. Baker Debbie Larson speeds up the cake makeup by putting the ring of buttercream atop chocolate layers, then freezes the layers. The following day, she can deposit the cherry filling into the frozen buttercream ring, and can level the filling without smearing the buttercream. The rest of the cake is put together with fresh whipped cream. Other products are unique to Heidelberg, including hazelnut "fudge" cakes. The fudge layer is actually similar to a rumball mixture, and is made from cake trimmings that have been extended with chocolate, buttercream, hazelnuts and rum flavor. Debbie forms the mixture into a layer on an 8-inch circle, then deposits it on a prepared cake layer before assembling the rest of the cake using a hazelnut-flavored buttercream between and on top of the cake. "It's a good way to use the extra cake," Debbie says, "and still have something unique for our customers."
Cafe seating helps to sell bakery foods
Customers can buy whole tortes, but Debbie scores the cake tops so the slices can be portion-controlled. Because cafe tables are scattered throughout the bakery, lots of customers order slices of torte to go with coffee or tea. They also can choose from a selection of different German-style foods. They're listed on a menu that's mounted on a spaetzle board, a small wooden board that resembles a breadboard. "We prefer to stick to items that are hard to find somewhere else, " J.J. says. "As a result, we get a lot of lunchtime traffic from business people who want something different. Their menu has specialties like bratwurst, mettwurst, kielbasa and kassler rippchen, which we import to keep them authentic." (Mettwurst is a soft, spreadable sausage, and kassler rippchen are smoked pork chops.) Besides enjoying these products at the bakery, customers also can buy them to take home from the bakery's small refrigerated display case, where items like the kassler rippchen are sold vacuum-packaged.
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J.J. (Juergen Jungbauer) often rewards customers who wait for one of the bakery's tables by bringing them cookies for their patience.

The cooks must envy the room the bakers have, however, since the fairly extensive menu is prepared in a kitchen space that's quite compact. however, the bakers do help out by preparing the hot German potato salad, made by boiling red potatoes, "grating" them roughly on a wire rack and dressing them with a vinegar-and-bacon based mixture.
The bakers, who normally are done baking by 10 a.m., provide a variety of breads and rolls that enhance the flavor of the imported sausages. Of course, the bakery carries the selection of products customers expect to see, including Danish, cookies and decorated cakes, as well as breads and rolls. However, J.J. has certain breads delivered from Chicago bakeries to meet demand for products that would be unprofitable to make in small batches. "Some of our customers want dark rye or pumpernickel breads," he says, "so we can give them what they want without affecting our own labor costs and production schedule by buying from other bakers who do a lot of these breads." These breads also are used in preparing a variety of sandwiches carried on the cafe menu. That way, customers have an opportunity to sample the various breads and rolls the bakery offers, whether made from scratch or purchased from other bakeries. "Everything works together here," J.J. says. "The bakery products bring customers into the store, the cafe gives them another reason to come more often, and the gifts make it fun to visit anytime."

Gifts galore make bakery visits fun
J.J. expanded the bakery three times over the years to accommodate his growing business, which from the beginning included counter and table service, as well as imported chocolates and candies. His waitresses used to wear dirndl uniforms to add to the atmosphere of German authenticity. And German music wafted in the background to complete the experience.
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The backdrop of gift items only hints at the extensive selection that awaits customers in the rest of the shop. While the bakery products keep customers coming in daily, the ever-changing assortment of gifts and imported foods add up to profitable impulse sales.

Early on, J.J. began to include gifts. "I got the idea from drug stores," he says. "The small corner drug stores didn't only sell drugs. They also sold the type of products you used to be able to find in a general store. And, when you went into a drug store, you had to go way in the back for them, and you passed all these other things you could buy on the way. So, I decided to do something similar. We always had put the Danish way in the back, so customers had to pass all the candies, cakes and cookies every day. But then we started adding candles, figurines and T-shirts. We started visiting the gift shows, as well as the fancy food shows and concentrated on buying things that only smaller stores carry. For example, we used to buy Toblerone chocolates before they supermarkets started carrying them. But now that every store has it, we prefer to find products that customers can't buy in a supermarket or department store."
To enhance the ambiance, J.J. also created a unique decor for the bakery, inside and out. "I wanted to make it entertaining for customers to visit the bakery, and I also wanted them to learn when they came in," he says. "So, I hired an artist to do murals on the walls that where typical scenes from a bakery or from areas in Germany." Now, there are few square inches in the store that aren't either painted with an amusing scene or stocked with an assortment of foods or gift products. And, because the cafe tables are scattered throughout the store, customers can literally enjoy a different view each time they come in.
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Hand-painted scenes complement an eclectic assortment of gift items, while bakery racks, shelves and other topics are pressed into service to make unique display stands.

"You might think it's expensive to keep such a large inventory of products," says J.J. "But I look at is as money in the bank. If you keep your money in a savings account, you only earn 2% to 3% interest. But if you buy an item that you can mark up 100%, you've made more money that you could have in that bank account. So, over the years, the gifts have made good business sense for me."

Antique bakery provides a glimpse into the past
J.J. hasn't forgotten his bakery roots. The stores's eclectic display includes an "antique" bakery, which also is the focal point of many a school tour. To equip the antique bakery, J.J. bought items at bakery auctions, including an old coal oven, early editions of mixers and a variety of hand tools that preceded modern versions of these labor-saving devices.
But even here, J.J. maintains a German flavor. His antique bakery exhibit also includes an extensive collection of hand-carved wooden springerle forms. He still uses a variety of the forms to make springerle at Christmas. The springerle dough is pressed into the forms, where the design is embossed onto the dough surface. After un molding, the dough is allowed to dry overnight before baking. As a result of his process, the springerle designs stay sharp and clear, and the cookies themselves are light and crisp.
Photos really can't do justice to the unique nature of the Heidelberg Bakery Cafe and Gift Shop, which is full of nooks and crannies and delights at every turn. That's what keeps bringing customers back-not only the delicious treats, but also the opportunity to find that special "got to have it" gift.
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The hand-painted mural on the door to the bakery recalls the "good old days" when apprentices learned at the feet of the master baker.

The Indianapolis Star
Dining Out - Heidelberg brings Germany to Indiana
Rating: 3.5 out of 4
Friday, February 23, 2001
By Susan Guest, Staff Writer
Most customers at the Heidelberg Cafe and Bakery fall into two categories. There are the regulars who show up like clockwork to meet friends, have coffee, read the newspaper and enjoy a snack. Other regulars stop in periodically when the yen for hot German potato salad, bratwurst and a hunk of real rye bread overpowers them.
Then there's that other group of patrons. Look over the store's guest book and you'll notice the names of vacationers who plan pit stops around the exit off I-465 on the Northeastside. They drop by the Heidelberg to grab lunch and stock up on provisions that will travel in the car with them to the shores of Florida or Michigan.
No matter who you are or how often you show your face, the welcome mat is out at this unlikely bit of Bavaria at 7625 Pendleton Pike. As the menu says, "Guten Tag, y'all."
Heidelberg Haus , which opened in 1968, is a rambling storefront business that is a bakery, cafe, grocery store, souvenir shop and museum that also rents German videos, Juergen Jungbauer cringes is you call it a restaurant. He likes being diversified.
Cozy seating - Walk in the front door and, if you can take your eyes off the butter-cream frosted cakes, the tortes, tarts, trays of cookies and freshly baked rolls, you'll notice a tiny coffee shop-like counter where people gather daily to discuss the weighty subjects of the world over a cup of coffee. Prefer more room? There are a few tables scattered about the place, but the Heidelberg seats no more than 30 at one time. The staff encourages customers to adopt the European cafe custom of table-sharing when things get busy.
Jungbauer has been in the baking business since he was 13, and it shows. The baked goods, pastries, hard rolls and cookies are mainstays. Heidelberg also makes wedding cakes frosted with butter cream icing. Try a slice of the fruit tart ($2.95) that consists of a delicate cake juxtaposed with plenty of cream and assorted fruits. Most of the breads are made elsewhere, but the hard rolls made in-house sport a variety of toppings and cost 37 cents each. Germans eat these rolls for breakfast with butter and jelly. Hoosiers can put them to good use by making a so-so sandwich sensational.
Order by number - The menu consists of 15 items, and it's OK to order by number if the German names stump you.
The most popular dish is the No. 1, a bratwurst served with hot potato salad, pickle, plus bread and sweet butter. At $5.45, you can't ask for a tastier dish. The brats, like many of the other meats on the menu, are made by another Indianapolis institution - Lemma's German Sausage and Meat Market at 315 E. South Street.
The other menu items range in price from $2.95 for an open face liver sausage sandwich with potato chips, to $6.95 for the large bratwurst platter. Smoked frankfurters ($5.25) or a smoked pork chop (served warm or cold to your liking) menu - the German-style Fleischkaese at $4.85 - is described as meatloaf but looks like ham and tastes like bologna. Spring for the extra 70 cents it costs to have it fried; it tastes better that way. Hefty bottles of strong mustard are at every table so you can kick up the flavor.
Although there's plenty of beer steins for sale in the back rooms, the only beer of the menu is an imported German non-alcoholic number costing $1.99. Coffee, iced tea and soft drinks cost 99 cents.
As for keeping a number of plates in the air at the same time, Jungbauer likes having a lot of irons in the fire. Besides the cafe and bakery, the Heidelberg is a gift shop that sells souvenirs and tchotchkes in every price range.
Looking for a birthday card in German, handmade Christmas ornaments, candles, CDs, lederhosen, T-shirts, coasters (10 for a buck), hats or corny bumper stickers? Look no further.
Other sections of the cafe house offer canned food, cake mixes, vegetables, spices and sauces from Germany that you can use to whip up a special recipe at home. The video collection boasts more than 2,000 titles of German videos. Log on to www.germanvideo.com for more information.
With so much to see, you may fall into Jungbauer's marketing trap. If things work out the way he hopes, you'll stop by to pick up a Linzer Torte and walk out with a couple of flags, a lawn gnome and a magnet for the fridge.

Learning Languages
The Journal of the National Network for Early Language Learning
Winter 2000
Grimm's Fairy Tales and Other German Videos for Children. Indianapolis, IN: German Language Video Center.
Available from The German Language Video Center, 7625 Pendleton Pike, Indianapolis, IN 46226-5298; 800-252-1957; Fax: 317-547-1263; Web site: www.germanvideo.com Cost for videos varies from &19.95 to $24.95.
Everybody likes videos - so this review is about German videos - lots of them! The German Language Video Center has the most comprehensive selection of German videos in the United States. All have been digitally transferred to the US-NTSC television standard and can be played on U.S. videocassette players.
The videos most useful for elementary school German classes are the ones of the Brothers Grimm fairy tales. Some, such as Hansel and Gretel and Snow White, are presented by a German storyteller and performed by child actors. Others, such as Cinderella and Little Red Riding Hood, are animated. All videos are in color and each is 30-40 minutes long.
These videos can be used to develop varied, related lessons. For example, you could begin by reading Hansel and Gretel, then decorate a gingerbread house, show the videotape, retell the story, write and illustrate the story as a group, act out the story, or even invite students to write their own fairy tales in German.
Many of the animated videotapes about the Brothers Grimm fairy tales have four different stories per tape. The videos are easily understood and give students an insight into German culture. All videos in the catalogue are also for rent by mail for 30-60 days. You can find detailed descriptions about these and many other German videos on the company's Website.

Greater Indianapolis
Dine
Winter 2000
By chef Juergen Jungbauer

Kaiserschmarrn "Emperor's Delight" from Heidelberg Cafe & Bakery
This Austrian dish was dedicated in the 1860s to Empress Elisabeth. Emperor Franz Joseph liked it even more than his weight-conscience wife, so the Empress' Delight became Emperor's Delight.

5 eggs
1 pinch salt
1 1/2 cups flour
101//2 cups milk
3 tablespoons butter
4 tablespoons sugar
Few drops vanilla extract for flavor
Sprinkle of powdered sugar

With a whisk, lightly mix eggs, salt, flour and milk. Let batter sit for three to four minutes. Heat butter in a large frying pan. Pour batter in the pan and cook like an omelet. Turn batter when bottom is done. As the Kaiserschmarrn turns golden brown, tear into small pieces with two forks or a spatula. Add sugar and cook for a few minutes. Arrange on four plates and sprinkle with powdered sugar. Serve hot with apple sauce, strawberry or raspberry jam, ice cream or liqueur. Serves four.
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The Indianapolis Star
Flavors of the World
June 22, 2000
By Patti Denton, Food Editor
Ethnic markets and restaurants stock ingredients for meals of many nations
A few of Indianapolis' less common ethnic markets have been whetting customers' appetites for years from within local restaurants known for their traditional fare.
Diners at Heidelberg Haus on the city's Northeastside have savored the German food on the menu and then taken home a package of spaetzle, or noodles, bakery goods and a jar of rolled herring for 32 years.

Neue Presse (LA-California)
"JJ - the Happy Baker" verzaubert mit seiner Kunst Kinder und Erwachsene
Sonderausgabe Oktoberfest 1999
Suchen Sie nach einem kleinen Stueck Deutschand? Nach einem europaeischen Cafe, wo Sie sich bei einer Tasse Kaffee entspannen koennen? Nach einer deutschen Baeckerei? Oder einem Platz, wo Sie neue Freunde finden? Wenn ja, dann wird das "Heidelberg Haus" in Indianapolis Ihrer Suche ein Ende setzen, da es all das in sich vereinigt.
Juergen Jungbauer oder "JJ", wie ihn seine Freunde und Stammgaeste nennen, eroeffnete das Haus vor ueber 30 Jahren. Damals war es nur eine kleine Baeckerei und JJ stand 7 Tage in der Woche vom fruehen Morgen an in der Backstube. Heute besteht das "Heidelberg Haus" aus der Baeckerei, einem europaeischen Cafe, einem Lebensmittelladen, einem Baeckerei-Museum und dem "German Language Video Center". Ein grosses Angebot - doch das ist es nicht, was das "Heidelberg Haus" mit Leben erfuellt. Es ist die besondere Atmosphaere, die gemuetliche Stimmung, die Juergen Jungbauer seinen Stammgaesten und Gelegenheitsbesuchern bietet. Hier ist einfach alles stimmig: das Essen ist ausgezeichnet, der Service zuvorkommend und die Einrichtung wirkt einladend.
JJ mag den altmodischen Stil und die Tradition, die den Besuchern das Gefuehl von Heimat vermittelt und auch ihm ein Zuhause, fern seiner Heimat Karlsruhe gibt. Im Schwarzwald wurde er als Sohn eines Metzgers geboren. Da seine beiden Brueder das vaeterliche Handwerk erlernten, entschloss er sich mit 13 Jahren Konditor zu werden. Von der Backstube ging es aufs Schiff. Mit der "SS Hanseatic" reister er umher und arbeitete als Konditormeister. Dort traf er auf Karl Hopple, der ihn - begeistert fuer seinen Nachtklub in Long Island engagierte. Mit 30 Dollar in der Tasche kam der damals 19-Jaehrige in New York an. Nach eineinhalb Jahren packte ihn erneut die Wanderlust: ueber Bosten, Vermont und Kalifornien erreichte er Tucson, Arizona, wo er vom Militaer eingezogen wurde. Da er nur wenig Englisch sprach, dauerte es etliche Wochen bis er seine Vorgesetzten davon ueberzuegen konnte, dass er in der Backstube bessere Dienste leisten konnte als in einem Buero. Letztendlich bekam er seine Chance und dufte zeigen, welches wahre Koennen er besass.
Von da an bedurfte es keiner Worte mehr. Sofort wurde er in den Offiziersklub nach Fort Harrison, Indiana, abgeordert und er musste sich keine Sorgen mehr machen. Bei zahlreichen Wettbewerben repraesentierte Juergen Jungbauer die Armee. So flog er beispielsweise als Aushaengeschild fuer die gute militaerische Verpflegung Mitte der 60er Jahre sogar nach Washington, um dort einen Kuchen fuer 700 Personen zu praesentieren. Eines seiner meist bewundertsten Meisterstuecke war ein zweieinhalb Meter hoher Eifelturm aus Zucker, fuer dessen Herstellung er 3 Monate brauchte. Als er Ft. Harrison 1968 verliess, kamen 300 bis 400 Personen jeden Sonntag zu dem von ihm ausgerichteten Brunch. JJ war eine lokale Institution geworden und beschloss daher sich nach Ablauf seiner Dienstzeit in der Gegend niederzulassen und so seinen Bekanntheitsgrad zu nutzen. Durch Zufall fand er eine leerstehende Baeckerei mit angrenzender Metzgerei, die genuegend Platz fuer seine vielfaeltigen Ideen bot. Ueber die Jahre hinweg expandierte die Baeckerei und wurde zum "Heidelberg Haus". Obwohl dort auch eine beachtliche Anzahl herzhafter Gerichte angeboten wird, wehrt sich Juergen Jungbauer gegen die Bezeichnung "Restaurant". Er charakterisiert das "Heidelberg Haus" als Cafe. Mit diesem Begriff verbindet er, einen Ort der Gelassenheit, an dem Gedanken ausgetauscht werden und sich Freunde treffen. Diesen Geist, des traditionellen europaeischen Cafe-Hauses, moechte er bewahren.
Mit seinen Meisterwerken machte Juergen Jungbauer nicht nur Erwachsene gluecklich, auch fuer Kinder steht seine Tuer immer offen. Regelmaessig besuchen Kindergartengruppen und Schulklassen sein Cafe. Dort bringt "JJ, the Happy Baker", wie er sich gerne nennt ihnen seine Handwerkskunst naeher. Durch seine vergnuegte und herzliche Art mitgerissen, bewegen sich die Kinder unbefangen in der Backstube. Gebannt lauschen sie den Erklaerungen des Konditors und bewuendern die alten Backinstrumente im hauseigenen Museum. Aber mitmachen ist immer das Schoenste. Mit einer Kochmuetze ausgeruestet geht es ans Plaetzchen ausstechen und dekorieren - und natuerlich auch ein wenig naschen. Der Teig wandert, nachdem er durch Kinderhand vollendet wurde, in den Ofen. Natuerlich darf jedes Kind anschliessend seine selbstgemachten Plaetzchen mit nach Hause nehmen. Um die Wartezeit auf die Plaetzchen zu verkuerzen, uebt der glueckliche Baecker mit den Kindern den Ententanz ein. Begeistert wird gequakt und die kleinen Aermchen geschwungen. Ueber 10.000 Kinder haben im Laufe der Jahre den deutschen Tanz in JJ's Backstube erlernt.
Mit dem gleichen Enthusiasmus steht Juergen Jungbauer auch fuer seine erwachsenen Gaeste zur Verfuegung. Er ist immer gerne bereit Sonderwuensche zu erfuellen und mit ausgefallenen Kreationen zu ueberraschen. Besonders bewundert werden seine ausgefallenen Hochzeitstorten. Kein Wunder, dass schon so mancher Bund fuers Leben im "Heidelberg Haus" geschlossen wurde. Waehrend Juergen Jungbauer unangefochten ueber die Backstube herrscht, fuehrt seine Ehefrau Gabi das angegliederte "German Language Video Center". Ueber 2500 Videos koennen hier gekauft, aber auch ausgeliehen werden. Darunter sind neben zahlreichen Spielfilmen, Jodel- und Tanzveranstaltugen, Dokumentarfilmen, Opernaufnahmen, Kindergeschichten und Komoedien zu finden.
Backstube, Cafe, Videoverleih und deutscher Einkaufsmarkt - dies ist eine unvergleichliche Kombination, die das "Heidelberg Haus" zu einer Besonderheit in Indianapolis machen, die nicht nur deutsche Besucher zu schaetzen wissen.
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CUB Reporter
Diving into delicious Deutsch dining
Jen: 4 out of 5 stars
Chin-Chin: 4.5 out of 5 stars
February 12, 1999
By Jen Stock and Chin-Chin Ting, Staff writers
Bratwurst. Liverwurst. Snotwurst. That's what might come to mind when trying to envision German cuisine. Or maybe it's sauerkraut. At any rate, Germans are definitely a "meat and potatoes" type of people, and their fare reflects it.
The Heidelberg Cafe Bakery and Gift Shop is no exception. It carries a small menu chick-full of tasty sausage.
The first dish we tried was considered by the manager to be the most popular one: the bratwurst. This entree consisted of two large sausage links and sides of a warm potato salad and rye bread. The sausages were peppery and flavorful, but perhaps the best part was the potato salad. It was definitely not of your common picnic variety, as it was creamy and spicy.
We also had a serving of the pork chops, which came with potato salad. What shocked us the most about these chops was their softness - very unlike the chew-until-Judgement-Day variety available at most restaurants.
Then came the moment we wee waiting for: dessert, in which the Heidelberg specializes. The Cafe contains a pastry counter filled with Willy Wonkian array of cakes, cookies, cakes, pastries and cakes. We went ahead and tried tow different kinds: the apple cheesecake and the chocolate rum cake.
The apple cheesecake was delicious, consisting of three tiers: a typical layer of cheesecake, another of apple pie filling and one of yellow cake. The combination was interesting, and although it wasn't particularly exotic, it was a nice counterbalance to the meat and potatoes.
The chocolate cake was about as good as it gets as far as legal substances go. There were around eight tiers, alternating chocolate cake, rum buttercream, chocolate buttercream, whipped cream and yellow cake.
Extraordinarily rich, this is a dessert that is best not shared, as fighting or arguing over it can provoke unruly disturbances resulting in frowns, stares and eventual excommunication by the rest of the restaurant patrons. What was also unique about the cake was that although it was very rich, it wasn't sugary. Overall, the cakes were excellent and one of the highlights of the cafe.
Another interesting feature of our dining experience was our surroundings. Tables at the cafe are interspersed with the abundant merchandise sold at the shop. The amount of German paraphernalia in this store is truly amazing; it confronts the eye from every imaginable corner and angle, making it a bad situation for compulsive buyers.
The Heidelberg Cafe is a lovely place to visit, whether you want to work off that weight loss which has undoubtedly occurred since New Year, brush up on you German or just enjoy the friendly cafe atmosphere.
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Washington Journal DC
Ein bisschen Heimat in Indianapolis
Freitag, 30. Oktober 1998
Von Ortun A. Wenzel-Gates
Vor 30 Jahren diente Juergen Jungbauer aus dem Schwarzwald bei der US-Army in Indiana und beschloss: "Hier bleibe ich und mache einen Laden auf..." - Sein kontinentweites German Language Video Center verkauft und verleiht deutsche Video-Filme.
Als meine Freundin Kathi und ich vor kurzem zu einem Treffen nach Indianapolis reisten, planten wir, ein oder zwei Tage laenger zu bleiben, um die Stadt und Umgebung etwas zu erkunden. Sie versprach, dass sie fuer mich einen besonderen Genuss auf Vorrat haette. Das hoerte sich gut an - nichts wie los!
Nachdem wir uns ungefaehr eine halbe Stunde lang um und durch Indianapolis hindurchgeschlaengelt hatten, erreichten wir endlich unser Ziel: eine Landstrasse irgendwo im Nichts mit einigen aneinandergereihten Laeden. Na, Sie wissen schon was ich meine. So, wo ist nun meine Ueberraschung? dachte ich, behielt meine Meinung aber fuer mich. Als wir endlich an einem der Laeden anhielten, war ich sehr verbluefft, den Namen "Heidelberg Haus" auf dem Schild zu lesen. Das war aber noch nicht alles. Gemalt auf dem Schaufenster war das Bild meiner Heimatstadt Heidelberg zu sehen: Schloss und Alte Bruecke! Hmm, das kann ja toll werden. Ich konnte es kaum erwarten hineinzugehen.
Das Geschaeft ist ziemlich gross (ich glaube, frueher waren's einmal drei Betriebe), aber die Raeumlichkeiten sind so proppevoll mit Waren, dass es schwer ist sich durchzuwuehlen. So richtig nach meinem Geschmack! Von deutschen Lebensmitteln zu (etwas) anzueglichen Postkarten, deutschen Liedern auf Kassetten und CD's zu Messern, Hueten und Videos. Alles schien hier vorhanden zu sein. Wir arbeiteten uns durch das verwirrende Gemenge und erreichten endlich die Mitte des Ladens und somit den wichtigsten Teil fuer uns. Wenigstens fuer den Moment. In der Mitte ist naemlich das Cafe und die Baeckerei.
Da es schon beinahe Mittag war, entschlossen wir uns die Waren einmal auszuprobieren. Mal sehen, ob alles so gut schmeckte, wie es aussah! Da die wenigen Tische schon besetzt waren, angelten wir uns die zwei letzten Hocker am Tresen und wurden auch sofort auf deutsch von Hildi Royal begruesst. Sie stammt aus Mainz und arbeitet schon seit sechsundzwanzig Jahren im Heidelberg Haus! Ihre beiden Mitarbeiter sid dagegen noch regelrechte Novizen. Heidi Wills von Nuernberg ist erst seit dreizehn Jahren dabei und Daniela Stokes nur seit "ein paar Jahren".
Ich bestellte ein Leberwurstbroetchen mit Kartoffelsalat und waehrend Hildi mit dem Herrichten beschaeftigt war, unterhielt ich mich ein wenig mit den Stammgaesten am Tresen. Auf meine Frage wie oft sie denn zum Fruehstueck kaemen, meinte einer von ihnen: "Tja, wissen Sie, meine Frau behauptet, dass ich acht Tage in der Woche hierherkomme. Das stimmt aber nicht. Ich komme nur an sieben Tagen!"
Gerade als wir mit unserem Schmaus fertig waren, kam auch schon Inhaber Juergen Jungbauer auf uns zu und stellte sich zu einer Tour zur Verfuegung. Juergen, von seinen Freunden JJ genannt, wurde in Karlsruhe im Schwarzwald als Sohn eines Metzgers geboren. Da seine beiden Brueder auch das vaeterliche Handwerk erlernen wollten, entschloss er sich Konditor zu werden. "Mit neunzehn war ich Konditor auf dem Schiff Die Hanseatic", erklaerte er uns. "Einem der Passagiere schmeckten meine Torten so gut, dass er mich sofort fuer seinen Club in Long Island einstellen wollte. Ich wollte schon immer nach Amerika, um mein Glueck zu versuchen und nahm sein Angebot an," schmunzelte er. Als er in New York landete hatter er dreissig Dollar in der Tasche.
Nach eineinhalb Jahren in Long Island wurde JJ wieder von der Wanderlust gepackt. Ueber Boston, Vermont und Kalifornien erreichte er endlich Tucson, Arizona, wo er vom Militaer eingeholt und eingezogen wurde. Seine Zeit bei der Armee wurde beinahe zur Katastrophe, denn keiner wollte ihm glauben, das er sich viel besser dazu eigne, in der Backstube zu walten, anstatt als Schreiber in einem Buero vor sich hinzuschmachten. Endlich gelang es ihm aber doch, die Obrigkeit von seinem Talent zu ueberzeugen und "von der Zeit an hatte ich keine Sorgen mehr."
Er wurde nach Fort Harrison, Indiana versetzt, wo er den Rest seiner Dienstzeit verbrachte und jeden Sonntag die Gaeste im Offiziersklub mit seinen gebackenen Kreationen betoerte. Als seine Dienstzeit abgelaufen war, beschloss er, sich in der Gegend niederzulassen. "Durch's Militaer hatte ich Unmengen Werbung erhalten und dachte mir, hier kennen mich die Leute schon. Hier bleib' ich und mache einen Laden auf", erklaerte JJ. Durch Zufall fand er eine Baeckerei mit Metzgerei daneben, die beide gerade frei wurden und nutzte die Chance. Das war vor dreissig Jahren. Tja, so fing alles an.
Heute besteht das Heidelberg Haus" aus einer Baeckerei, einem richtigen europaeischen Cafe, einem Lebensmittelladen, einem Baeckerei-Museum und dem German Language Video Center. Vor dreissig Jahren war JJ sieben Tage lang vom fruehen Morgen an in der Backstube. Heute hat er insgesamt dreiundzwanzig Angestellte, die seine Arbeit etwas erleichtern. Seine huebsche Frau Gabi und ihre beiden Assistenten leiten das Video Center.
Also, um mal ganz ehrlich zu sein, nachdem ich das Geschaeft und das Baeckerei-Museum gesehen, und mir ein Stueck wunderbarer Schwarzwaelder Kirschtorte einverleibt hatte, bekam ich richtig Sehnsucht und wuenschte mir, ich wohnte ein bisschen naeher an Indianapolis. Aber leider bin ich in Maryland ansaessig und mein Besuch ging sehr rapide seinem Ende zu. Ich muss gestehen, dass mir bei dem Gedanken, diesen schoenen Platz und die netten Leute verlassen zu muessen, ein bisschen ruehrselig zumute wurde. Dann erwaehnte JJ, er haette noch eine kleine Ueberraschung fuer Kathi und mich. Aber was sollte da jetzt noch kommen!
Nun muss ich Sie aber fragen: Gehen Sie oftmals in einen Video-Laden auf der Suche nach deutschen Filmen ohne sie zu finden? Moechten Sie gerne ab und zu so richtig in der deutschen Sprache versinken? Schauen Sie sich gerne klassische deutsche Filme an? Dann suchen Sie nicht weiter, denn das Lager, in das wir von JJ gefuehrt wurden, erfuellt Ihnen all diese Wuensche und noch mehr! Der Raum ist von oben bis unten (bis auf die Fenster) mit Regalen gefuellt, die beinahe mit Videos ueberquellen. Ich wollte mich aufs erste Regal stuerzen und alle Videos durchschauen. Es kam mir so vor, als waeren wir in Deutschland. Ich war entzueckt! JJ schaute Kathi und mich lachend an. "Der Ausdruck in Euren Gesichtern ist koestlich. Ich bin froh, dass ich Euch so richtig ueberrascht habe!"
Ich muss Ihnen wohl nicht erklaeren, dass unser Abschiednehmen nicht mehr so traurig war. Ich habe den Video Katalog bei mir zu Hause. So oft ich will, kann ich mir nun einen Film bestellen. Alle Videos werden zum Verkauf angeboten, aber (hier kommt's!). Fuer sieben Dollar koennen Sie einen Film einen ganzen Monat lang ausleihen. JJ zahlt sogar das Porto!
Bei Ihrem naechsten Besuch in Indianapolis, schauen Sie doch bei JJ und seinen Mitarbeitern vorbei, um die koestlichen Backwaren zu probieren oder wenn das nicht moeglich ist, fordern Sie JJ's Katalog an und ergoetzen Sie sich an Videos! Sie koennen JJ unter folgender Adresse erreichen: The German Language Video Center / 7625 Pendleton Pike / Indianapolis, IN 46226 / phone: 317-547-1257 / fax: 317-547-1263. Der Katalog kann fuer $2 angefordert werden.
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German-USA Magazine
Notes of an Outlander ™
October 11, 1998
Von Ortun A. Wenzel-Gates
When Kathi and I met in Indianapolis to attend a meeting, we scheduled an extra coupe of days to explore the city and surroundings on our own before heading back to our respective states. She promised to have a special treat in store for me. She arrived in the city a few days before our meeting and was already more familiar with the area. I was game for anything and off we went.
She wove her way through and around Indianapolis for about half an hour and we finally arrived at a shopping strip. You know the kind I mean. A little shopping strip in the middle of nowhere. Alright, where is my treat?, I thought, but did not voice my disappointment. Imagine my surprise when we stopped at a store named Heidelberg Haus. Not only was the shop named after my hometown but the famous scene of Alte Bruecke and Schloss were painted on the window! Hmm, this was going to be great! I could hardly wait to get in there!
The store is rather large (actually, the space used to be occupied by three businesses in the past) but it is so stuffed with merchandise that it’s hard to maneuver through the isles. Just the kind of place I love to explore! The eclectic wares range from German food stuffs to naughty postcards, German tapes and CD’s to knives, hats, and videos. As we made our way through the bewildering array of goods we finally arrived in the middle portion of the shop. Ahh, the lunch counter, café, and bakery.
It was close to noon and we decided to try the fare. I hoped it would taste as good as it looked. Since the few tables were occupied, we snagged the two remaining chairs at the counter where we were greeted in German by Hildi Royal (Mainz) who, it turns out, has been working at the Heidelberg Haus for twenty-six years! Her two co-patriots (Heidi Wills from Nuernberg and Daniela Stokes who hails from Indianapolis) have been employees for a mere thirteen and only a few years respectively.
I chose a Leberwurstbroetchen with Kartoffelsalat and chatted with the regulars at the counter while Hildi was preparing the food. When asked how often they frequent the Heidelberg Café, one of the guys said: Well, my wife alleges that I come in here eight days a week. But that’s not true. I only come seven days!
As we were finishing our lunch, Juergen Jungbauer, proprietor of the Heidelberg Café, arrived and proceeded to give us a personal tour with narration. Juergen, known as “JJ” to friends and customers, was born in Karlsruhe, Germany. His father was a butcher and since his two brothers elected to follow their father’s footsteps, JJ decided to embark on a different adventure and learn the confectioner’s trade.
“By the time I was nineteen, I was working as the pastry chef on the cruise ship Hanseatic,” he explained. “One of the passengers liked my pastries so much that he offered to hire me on the spot to work in his night club on Long Island. I always thought it would be fun to come to America to make my fortune so I took him up on the offer,” he grinned. Shortly thereafter JJ landed in New York. He had thirty dollars in his pocket. Eventually, while in Tucson, Arizona, JJ was drafted into the army. His stint almost turned into a disaster because the army wanted to train him as a clerk even though he kept insisting that he was better at baking cakes than typing. He finally managed to convince the powers that be of his talents. “After that, I had it made.:
Eventually he was assigned to Fort Harrison, Indiana and delighted the patrons of the officers club with his baked creations. As JJ tells it, “I received so much free advertisement through the army for my works of art, that I figured I might as well stay here and open a shop.” As luck would have it a bakery and an adjoining meat market did indeed become available and he grabbed the chance. That was thirty years ago and the rest, as they say, is history.
Today, the Heidelberg Haus consists of the bakery, a real European café, a general store, the Bakery Museum, and last but not least, the German Language Video Center. JJ does not do all the baking himself anymore. He employs twenty-three people and is also ably assisted in the Video Center by his lovely wife Gabi and her staff.
I have to be honest with you, after seeing the shop, the bakery museum and tasting an absolutely divine Schwarzwaelder Kirschtorte I was nostalgic and wished (rather in a futile way) that I would live a little closer to Indianapolis. Alas, I live in Maryland and my visit was drawing to a close. I got slightly maudlin at the prospect of leaving this delightful place and its people. Then JJ mentioned that he still had another surprise in store for us. I was a little skeptical. How could he top this wonderful experience we’d been having?
Let me back up a little here and ask you: Have you ever gone to the video store looking for a German movie and have been disappointed? Do you love to positively wallow in German movies from time to time Are you a classic movie buff? Would you rather see some of the recent German movies? Well, look no further! The place JJ led us into almost gave me sensory overload! We walked into a large warehouse/office which is stocked from top to bottom (except the windows) with German videos. I just wanted to dive in and search through all of them. This was almost as good as being in Germany. I was positively overwhelmed! JJ looked at Kathi and me and just burst out laughing. “Your faces are worth a thousand words! I hoped I could really give you a good surprise.”
Need I tell you that finding the Video Center made leaving just a little bit easier? Now I can peruse the extensive catalog at home and order videos to my hearts content. All the videos in the catalog are for sale but they can also be rented. A mere seven dollars will generally secure a video for you for a whole month. They even pay for shipping. What a deal!
So, if you are ever in Indianapolis, make a point to stop by the Heidelberg Haus, say hello to JJ and his staff, and sample their wares. Tell them I sent you! If that’s not possible, do the next best thing. Order a video and enjoy!
To get in touch with JJ go to www.germanvideo.com or www.heidelberghaus.com
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Heidelberg Haus Front Window
Hildi, Daniela, Heidi with some regulars
JJ Demonstrates the Broetchenmaschine
Bakery Museum
Gabi, JJ, Joseph Bernschneider, and Heidi Rose in the Video Center

Nuvo Newsweekly
Heidelberg Cafe and Bakery
Guten Tag Y'all
October 1-8, 1998
By Susan Guyett
Call the Heidelberg Cafe a restaurant and you'll get an argument form owner Juergen Jungbauer. His rambling storefront at 7625 Pendleton Pike is a cafe, variety store, bakery, museum and classroom depending on your reason for stopping by. You can get food there - it's a regular lunch and snack spot for countless people who can't stay away. But with it s limited menu and limited hours of operation, JJ, as he's known to his customers, hesitates to call it a restaurant.
Regular Heidelberg customers fall into two general categories: those who come in every day - some, like clockwork, arrive at the same time five days a week and have for decades - and other regulars who stop by once or twice a year on their way through Indianapolis for a vacation in Michigan or during the annual drive south to Florida. No matter what category you fall into, the welcome mat is out.
Anyone who laments that Indianapolis has no local, ethnic eateries hasn't visited this City of Lawrence institution. Step through the door and it's like walking into a shop in Bavaria. If you can take your eyes off the buttercream frosted layer cakes, tortes, trays of cookies and freshly baked rolls and pastries, you'll find enough German trinkets and tchotches to rival any hockey souvenir shop. Gravitate to another room and you'll discover canned foods, vegetables and all the spices and sauces you need to whip up a German specialty at home.
The atmosphere is warm but busy. About 10 tables are scattered throughout the cafe and even fewer seats ring the counter the management encourages visitors to embrace another European cafe tradition - sharing your table with folks you don't know. I can tell you this, you haven't lived until you hear "The Night They Drove Old Dixie Down" sung in German while you hover over a platter of spicy gulay sausage and hot potato salad.
The walls are teeming with merchandise, memorabilia and antiques. If there are a few knickknacks and ancient baking utensils high on a shelf that haven't been dusted in a while or if the Cuckoo clocks don't chirp in unison, so what? This is part of the charm. The Jungbauers pay attention to the important things: cooking authentic quality foods and baked goods, providing customers services that includes attending funerals and weddings when appropriate and allowing folks to sit for hours over a cup of coffee. Ladies arrive to do needlepoint. Men discuss politics. After all, that's what a kaffeeklatsch is.
While hot coffee, baked goods and pastries - all made with the finest ingredients - are the shop's mainstay, the shelves are enticingly crowded with stuffed animals, German language magazines, video tapes, newspapers, crossword puzzle books, shot glasses and wood carvings. It's hard not to start roaming just to see what's around the next bend. Words fail to describe the assortment of statues, beer steins, clocks, hats, lederhosen, lawn gnomes, chocolates, spaetzle, greeting cards, spices and knickknacks that are located throughout the store. J.J. makes no apologies for the confusion. Want orderly shelves and strict inventory control? Go to K-Mart. But there's mechanizing method in this madness. The stocked shelves have an allure that doesn't quit and he figures that folks may just pick up and extra item or two to go with that Linzer Torte .
You can't go wrong ordering any of the homemade baked goods. The cakes are in a class by themselves. The coffee cakes melt in your mouth, the baklava (OK, maybe it's not German but it's delicious) and even the bear claws are great.
Anyone who has spent hours searching for hard rolls in Indiana, look no further. Your search is over. They are at Heidelberg. These babies come in all kinds of shapes and toppings (including one topped with onion) and cost 29 cents each. Most of the authentic German breads, though, are not made in-house.
The most popular dish by far is the No. 1, the German style bratwurst that comes with potato salad, bread and butter and pickle spears. This is not the bratwurst you're used to picking up at the supermarket, it's what you'd find in Germany (or at Klemm's downtown). That, and the smoked pork chop (Kassler Rippchen) are the priciest items on the menu at $5.95. Hefty bottles of strong mustard are on every table to spice things up if you need it. What you'll pay for lunch or a dinner means you'll have money left over for dessert.
Jungbauer, who has been baking since he was 13 years old, has made one concession to his customers. It takes the form of the Poor Baker Sandwich, a sub-like concoction of assorted lunch meats, that comes with cheese and chips. He wanted to take the popular $2.75 sandwich off the menu but customers protested. And so it stays, alongside the Farmer's Brats and the Weisswurst and the boiled white sausages that are a Bavarian specialty.
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Amerika Woche , Chicago IL
9. Mai 1998
Allein das Stoebern macht im Heidelberg Haus von Juergen Jungbauer riesigen Spass: Ein Konditor mit etlichen Auszeichnungen
Indianapolis - Wer von seinen zwei Dutzend Angestellten und Kunden nur noch mit den Initialen angesprochen wird, der hat sich diese Anrede sicherlich verdient. "JJ hatte 30 Jahre Zeit, sich seine Meriten zu erwerben. Und der Name Juergen Jungbauer, fuer den diese beiden Buchstaben stehen, hat nicht erst seit gestern einen guten Klang.
Der Karlsruher ist nicht nur beliebt, weil er so unwahrscheinlich gutes Gebaeck zaubert und so viele schoene Artikel aus , "good old Germany" in seinem Geschaeft feilbietet. Juergen Jungbauer ist vor allem eine herzensgute Seele. Und das soll schon etwas heissen bei jemandem, der drei Jahrzehnte ein Geschaeft und Cafe am selben Platz betreibt. Aber selbst im 30. Jubilaeumsjahr seines: Heidelberg Haus" im Grossraum von Indianapolis hat der 55jaehrige den Spass an seiner Arbeit noch nicht verloren.
Dabei haette er es wahrlich nicht mehr noetig, tagein tagaus Torten zu kreieren, hinter der Theke zu stehen oder sich um seine 1900 Videotitel zu kuemmern, die von hier ueber die gesamten Vereinigten Staaten verschickt werden.
Bereits mit 13 Jahren erlernte er sein Handwerk in Karlsruhe. Als Konditor auf dem stolzen Schiff "Hanseatic" wurde er von einem Nachtclubbesitzer aus New York entdeckt. Seine Wanderjahre fuehrten den Wuerttemberger nach Vermont, Arizona und San Francisco. Und sogar fuer die weltberuehmte Trapp-Familie durfte er backen.
Erst die amerikanische Armee brachte ihn nach Indianapolis, wo er seinen Wehrdienst mit dem Spritzbeutel verbrachte. "Da hatte ich ein grossartiges Leben", schmunzelt der scheinbar immer froehliche Jungbauer. Sogar ins Weisse Haus haben sie ihn damals geschickt.
Selbst noch nach seinem Ausscheiden bei Onkel Sam war die Armee zunaechst sein bester Kunde. Auftritte im Fernsehen taten ein uebriges, um ihn und sein neu eroeffnetes "Heidelberg Haus" 1968 bekannt zu machen. Und die Hilfsbereitschaft war enorm. Als Jungbauer ein Schild aufhing, dass er in Kuerze ein Geschaeft eroeffnen wuerde, waren im Handumdrehen Deutschamerikanerinnen zur Stelle, die ihm halfen, den Laden zu saeubern und einzurichten.
Damals waren die Deutschen noch im Kaufrausch was Artikel aus der zurueckgelassenen Heimat anging, obwohl selbst heute noch Kunden aus Kentucky und Ohio zu Juergen Jungbauer kommen, um in seinem urgemuetlichen Gemischtwarenladen Grosseinkaeufe zu machen. Dabei macht allein das Stoebern riesigen Spass. Hier stehen Antiquitaeten zwischen Sauerkraut, Zeitungen, Uhu-Klebern und Negerkuessen. Zu Weihnachten duerfen mehrere hundert Kinder Teig ausrollen. Dabei spielt Jungbauer praktisch das ganze Jahr ueber Weihnachtsmann. Er ist dafuer bekannt, dass er seine Broetchen nicht gerade selten sogar verschenkt.
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The Indianapolis Star and The Indianapolis News
A Taste of the Old World
Wednesday, February 26, 1997
By Kyle Niederpruem
Juergen Jungbauer's cafe is a comforting mix of conversation, clutter and culinary delights. "A cafe is a German place to socialize. You have a cup of coffee and relax with a light snack. I could buy me perfect shelves. Then it would be like Kmart. I like the old fashioned hardware store look - confusion." - Juergen Jungbauer.
Picture Front page
Grinning plastic lawn gnomes line the front windows of a brightly painted brick building on the city's Far Eastside.
The emissaries of good luck lure customers inside.
But it wasn't luck that brought Juergen Jungbauer success at his Heidelberg Cafe.
He's satisfied the sweet tooth of presidents, constructed sugary stiff replicas of the Eiffel Tower taller than any Hoosier basketball player, won plenty of national culinary awards and even sold Linzer tortes to the Baroness maria Von Trapp after her family settled in Stowe, Vt.
Jungbauer is a content man in his cafe of kitsch. The food is good. The customers are happy.
This is a home away from home for people whose last names are filled with vowels and just as comfortable for those who aren't German.
This is the best place to find chocolate-dipped Florentine cookies, suede lederhosen, a stuffed Wolperdinger (more on this later), musical zithers, a wall clock that shows the exact time in Yokohama, a constant speed transmission from a B-52 bomber, and a wall filled with antique springerle cookie molds.
As for the cookies, it's also one of the few places in town you'll find Hirschhorn Salz, a salt with ammonium-hydrogen carbonate that's a leavening agent necessary to make butterless springerles.
These finds also are key to Jungbauer's success.
"A cafe is a German place to socialize," He explains. "You have a cup of coffee and relax with a light snack. I could buy me perfect shelves. Then it would be like Kmart. I like the old-fashioned hardware store look - confusions."
It's an uncomplicated shop with plenty of clutter and German chatter.
"We're not a fancy place. It's down-to-earth. We're doing just fine. Not that we're floating in money. We pay the rent and the light bill. That's good enough," says the 54-year-old pastry chef, whose friends call him J.J.
It's also a special day at the cafe. Longtime friend and customer Pete Rompilla has just stopped in for coffee and a slice of Black Rest cake.
Jungbauer and his wife, Gabi, haven't seen him in a while at 7625 Pendleton Pike.
Rompilla started coming in 1983 and began leaving behind more than just a tip. He'd doodle on his napkins, leaving cafe scenes and comments from the day's business. Often, his ink lines created a holiday theme.
On this day, Rompilla leaves behind a drawing of a reporter and photographer chasing him.
"Curiosity brought me in here," he says. "I kept going past and wondered what it was like. I like the atmosphere, the people."
Instead of pitching Rompilla's drawings, Jungbauer has tucked them all into a scrapbook. He calls his friend the "napkin artist."
John Dott is another regular. He comes in midmorning, ordering an unusual breakfast of hard boiled eggs, sliced and placed in layers on a roll sprinkled with paprika. A few pickles and potato chips fill in the plate. Dott, who says his breakfast is a personal concoction and not on the menu, comes in about four times a week.
"You feel better, John?" asks Hildi Royal, manager for 25 years. Dott is recovering from a cold. If he wasn't, he'd sing for his breakfast, he assures everyone at the counter - where the walls are lined with just about any item a person could imagine.
Jungbauer says customers eyes "get saturated" as they wander over the dusty bric-a-brac. They sometimes will ask Jungbauer if he'll sell an item or two from his unusual collection. "Once in a while, I break down. But usually I say it was from my mom on my 16th birthday."
Near the food counter on a high shelf is the Wolperdinger, a fabled creature with the body of a rat, the tail of a rabbit, the wings of a bird, and horns sprouting from the top of its head and the sides of its mouth.
It's a creature rumored to live in the mountains - and which also has found a handsome home in the warmth of the Heidelberg Cafe.
Insgesamt 2 Pictures, frontpage included
Picture 2 - "A cafe is a German place to socialize. You have a cup of coffee and relax with alight snack. I could buy me perfect shelves. Then it would be like Kmart. I like the oldfashioned hardware store look - confusion." - Juergen Jungbauer.

Washington Journal DC
Freitag, 6. Dezember 1996
Atlantic City, NJ - Juergen Jungbauer und seine Frau Gaby sind in diesen Herbsttagen viel unterwegs mit der riesigen Auswahl an deutschen und internationalen Video-Kassetten, die das German Language Video Center an der 7625 Pendleton Pike in Indianapolis, IN zum Kauf anbietet. Gaby und Juergen Jungbauer weilten kuerzlich beim zweitaegigen Oktoberfest in Tah Mahal Casino-Resort in Atlantic City und brachten tausende Kassetten zur Auswahl mit, wie das obige Foto zeigt. Fuer Katalog oder Auskuenfte Tel. 317-547-1257 oder Fax 317-547-1263 bzw. beachten Sie den Inseratenteil der Vorwoche.
1 Picture by Joe Pasternack

CITY OF LAWRENCE
Office of the Mayor
Thomas D/ Schneider
Proclamation
WHEREAS, for twenty-eight years the City of Lawrence and our larger metropolitan community have benefited from the special talent, artistry and ability of Juergen Jungbauer, German pastry chef extraordinaire; and
WHEREAS, our city's distinguished pastry chef and entrepreneur, Juergen Jungbauer, was born on June 30, 1943 in Karlsruhe, Germany, and thus on June 30, 1996 is celebrating his fifty-third birthday; and
WHEREAS, in addition to his proprietorship of the Cafe Heidelberg in our city, Juergen Jungbauer is an active participant in our community, including as a parishioner of St. Lawrence Roman Catholic Church and as a member of the Lawrence Optimist Club; and
WHEREAS, Juergen Jungbauer has served our country as a member of the United States army and was first introduced to our community by being stationed at Fort Benjamin Harrison; and
WHEREAS, Juergen Jungbauer, his wife, Gabi, and his children, Heidi, Corina, Tanya and Angela, have contributed significantly and in a most unique way to the quality of life in our city and to the epicurean delight of our people.
NOW, THEREFORE, I, Thomas D. Schneider, Mayor of the City of Lawrence, Indiana, hereby proclaim Sunday, June 30, 1996, Juergen Jungbauer Day in the City of Lawrence, and I join the family and the many friends of Juergen Jungbauer and the many satisfied customers of the Cafe Heidelberg in wishing Juergen Jungbauer a happy birthday and many happy returns of his day.
Dated this 24th day of June, 1996
at Lawrence, Indiana
Thomas D. Schneider, Mayor

The Lawrence Township Journal
860 kindergartners treated to annual Heidelberg trip
Wednesday, March 6, 1996
Annual "Bake-off" The Heidelberg Bakery, 7625 Pendleton Pike, is one of the best field trips of the year for Centralized Kindergarten of the Metropolitan School District of Lawrence Township.
The annual event begins as children are greeted by bakery owner Mr. Jungbauer (or "JJ"). The children are then given a tour of the antique bakery museum and it is off to bake cookies in the kitchen (picture).
Each child receives his own cookie dough to cut, bake, decorate and to take home the finished product. Mr. Jungbauer donates a great amount of time (as well as ingredients!) to accommodate 860 children and it is always enjoyed immensely by all.

North Star
Ethnic Restaurant Reviews
Heidelberg Cafe
November 17, 1995
The Heidelberg Cafe is a small restaurant which contains all the qualities of authentic German life. The cafe is located on Pendleton Pike next to Burger King.
There are many different types of German style cuisine that may be sampled at a very small cost to the customer.
On our trip to the Heidelberg we ate delicious German style fried bratwurst and boiled knockwurst. The sausages were served with bread and butter and hot potato salad.
The food was wonderful and the portions were very plentiful.
The cafe also offers a German style gift shop. They have items ranging from T-shirts and cards, to cookies and pastries, at a very reasonable price.
To take a step back into the German culture, try this wonderful German cafe.
Pictures

Indianapolis Monthly
Exotic Tastes
May 1995
by Marilyn Peachin
Indiana, the land of beef and potatoes, also offers great goi rolls and a mean pud thai.
A half century ago, Indianapolis restaurant meals usually consisted of either thick slabs of red meat or groaning platters of fried chicken. Since no one used the word "ethnic," anything falling outside the bounds of traditional American fare was simply labeled "foreign food." The tiny cadre of restaurants serving these alien specialties consisted of a few Italian places where pasta was unknown but spaghetti ruled, plus a clutch of "Chinese" establishments offering sparse selections of chow mein.
Not so today. Indy boasts countless ethnic restaurants serving dishes from such far-flung countries as Afghanistan, Thailand, Greece and Russia. And Hoosiers' love of pasta seemingly knows no bounds, as the proliferation of Italian eateries shows. One of the first local ethnic enclaves took root in 1968, after Juergen Jungbauer, a young German-born chef who served with the U.S. Army, was discharged at Fort Benjamin Harrison. He promptly opened his own bakery/coffee shop, the Heidelberg Cafe, on the far Eastside. Jungbauer's rich German pastries and Teutonic specialties such as bratwurst and quickly won a wide following.
1 Picture (The Eastside's Heidelberg Cafe serves up German entrees and rich pastries.

The Final Cut
Military find Heidelberg Haus German Wonderland
By Senior Airman Karen L. Cooper
April 18, 1995
There's no need for a passport to experience a bit of the "old country." All that's essential is the desire to indulge in a potpourri of German goodies. From the post, a 10-minute drive past the doughnut shops, hamburger stops and soft-serve havens is a German wonderland with all the authenticity of a feathered, felt cap bought at the Oktoberfest in Munich, Germany. Black-forest cakes, bratwurst lunches and hand carved souvenirs can all be fund under the roof of the Heidelberg Haus, located at 7625 Pendleton Pike. Founded in 1968 by owner Juergen L. Jungbauer, the Heidelberg Haus is a German bakery, cafe, gift shop and grocery mart. The cafe is frequented by military members previously stationed in Germany and Germans living in the area who are married to military members, said Corina L. Jungbauer, the owner's daughter, as she was tending to the customers. Jungbauer is a native of Germany. He gained American citizenship and served in the Army as a pastry chef for the post officers club from 1966 to 1968, said Corina. "The soldiers are exited we have brotchen (sandwich rolls) and authentic gift items like they had in Germany,: said Corina.
Gudrun Mathews, a post exchange sales associate, married an Army soldier. She has been living in America for 15 years, said Mathews, while keying in prices at the register. "The Heidelberg Haus reminds me of home because of its German cooked meals and tortes," said Mathews. "Also, I go to the Heidelberg on Tuesdays and Thursdays for the fresh rye bread and cooking ingredients." Upon volksmarching (hiking) through the door of the Heidelberg, visitors can hear the Germanic tones flowing from the tongues of two women sitting at the front table eating pastries. "They've been coming here forever it seems, " said Corina. "They stay for a couple of hours every day." Next, visitors are bombarded with the sight of German trinkets for sale. Everything from romance magazines, newspapers, videos, handmade nutcrackers and hand-blown Christmas ornaments are on display throughout several rooms.
The cafe is also decorated with antique farm tools, ceramic milk jugs, stuffed and mounted animals skins and beer steins. However, all the beer sold in the cafe is nonalcoholic and is imported from Germany, said corina. A waitress clothed in a white-lace blouse with a flowered skirt (dirndl), takes the customer's order while smiling and speaking with a German accent. "Knockwurst, which is sausage with rye bread, is a typical German meal and costs $1.95," she says. Customers might also order the Lachsbrot. It is imported smoked salmon and rye bread for $4.50.
Sandwiches are served quickly, anytime, according to the cafe menu. "The longest it takes to get served is ten minutes," said Corina, as the totaled a bill at the antique-styled cash register. The cafe hours during the weekdays are 8:30 a.m. to 7 p.m. On weekends the hours are Saturday, 8:30 a.m. to 5 p.m., and Sunday, 11 a.m. to 5 p.m.
Being able to choose a piece of cake from a large selection like she does at the bakeries in Germany is what Edith M. Teyes, a post exchange sales associate, likes best about the Heidelberg. Reyes, a native of Kitzingen, Germany, said. " I go to the Heidelberg Haus once a week, and it compares to any coffee house in Germany."
1 Picture

Lawrence Times
Flour children
Week of Wednesday, February 8, 1995
It was cookie time for the students in Lawrence Township Centralized Kindergarten classes this week. The children went in shifts to Heidelberg Haus on Pendleton Pike to learn from Juergen Jungbauer about the art of baking. Jungbauer, who owns the bakery, has been involved with the kindergarten program for several years. He says he is delighted to share his culinary knowledge with the young apprentice chefs. The students cut their cookie patterns out of dough squares and decorated them. They watched in fascination as Jungbauer decorated a cake with roses and petals made of icing. In the past, Jungbauer said kindergartners have usually used around 700 pounds of cookie dough during their baking field trip. In this photo, the students are spreading flour over their work stations prior to cutting the dough into shapes for the cookies. Each student got to take their creations home with them.
1 Picture

Lawrence Township Journal/AD-Courier Publications
Lawrence Centralized Kindergarten makes eighth annual visit to Heidelberg
March 1-2, 1994
By Kelly Castell
This year marks the eighth annual German bake-off for the Lawrence Centralized Kindergarten. The Heidelberg Cafe, Bakery, and Gift Shop hosts the four-day program when 800 enthusiastic children take part in baking 600 pounds of cookies. Heidelberg's owner, Juergen Jungbauer, scheduled 45 minute sessions, due to the total number of students and in order to accommodate one class at a time. According to Teachers' Assistant Mrs. Burks, "Mr. Jungbauer has got it down to a science."
The program begins for each class with a tour through the antique bakery museum (while the preceding class finishes in the kitchen and prepares to depart). Once in the kitchen, each child is allotted his own cookie dough to cut, bake, and decorate. While the cookies are baking, the children participate in the art of decorating cakes. Lead by Jungbauer, wearing a hat which appears to be that of a chicken - with slipper-shoes to match, the children engage in the German Chicken Dance. "The kids love the dance," said Jungbauer.
After the eventful class, the children have a lot to show from their unforgettable experience. Each child takes home his decorated cookies, one German penny, and two photographs. Despite the public service for the 800 kids, Jungbauer regrets that they cannot have all area schools in for the occasion. "I look forward to it every year. It's a great experience for everyone," he said.
Pictures

Bakery and Deli Buy-Line
Retailer of the Month Heidelberg Haus
March 1994
by Gary Gardener
December 1993 marked the 25th anniversary of Heidelberg Haus Bakery and Gift Boutique. In 1968, Juergen Jungbauer purchased a small bakery on Pendleton Pike in Indianapolis. JJ had just ended his tour of duty with the United States Army at Fort Harrison, where he was a Chef at the officer's club.
No one would recognize the bakery today. Over the years, JJ and his wife Gabi have expanded the building several times to accommodate the growth of their business. When you enter, you walk into an authentic German Cafe. Tables are mixed between the large selection of German gifts, ranging from beer steins to Lederhosen. In addition to counter seating, private rooms are available for small parties. An antique baker in one corner of the shop adds atmosphere and sparks a lot of conversation.
Heidelberg Haus is open for breakfast and lunch, and its especially known for it's authentic European pastries, tortes, and breads and rolls. The fresh bakery products are produced in a bakery located immediately behind the gift shop.
JJ and Gabi have created a very unique business, and each thoroughly enjoy their work. This is exemplified by their commitment to the Lawrence Community. For the last ten years's, JJ hosts 900 Kindergarten students from the Lawrence Community School System. Each year students arrive in groups of about twenty and surround one of the large baker's tables. They then proceeded to make their own decorated cookies. After tasting their creations, they return to school with their bag of treats and many fond memories. Many say that this is the best field trip they ever experience.
The German language video center is JJ's most recent business enterprise. He copies German language videos and films, and distributes them throughout the United States. This business is located in the most recent building addition immediately behind the bakery.
As you can tell, Heidelberg Haus is a vivid example of how a bakery has evolved and adapted to changing times and opportunities. Visit the Heidelberg Haus for breakfast or lunch or merely to browse through the gift shop. It will be a very enjoyable and memorable experience. The bakery and gift shop is located just est of I 465 at 7625 Pendleton Pike.
1 Picture

The Indianapolis News
Kids have a ball making cookies
Thursday, February 17, 1994
By Paul Bird
Lawrence Centralized Kindergarten students put cookies on sheets before baking them at Heidelberg Cafe & Bakery on Pendleton Pike.
Children squealed with glee, clapped their hands, howled with laughter and performed the chicken dance while eating all the cookies they wanted. Lawrence Centralized Kindergarten Teacher Sue Brown didn't try to stop them. In fact, she shamelessly joined in.
The response pleased Juergen Jungbauer, known to the children and his customers as "J.J., the Happy Baker," owner of Heidelberg Cafe & Bakery, 7625 Pendleton Pike. With a fast-paced presentation similar to a vaudeville comedian's , Jungbauer entertained the 28 kindergartners for nearly an hour at his place of business.
This was not a field trip where the children were told to be quiet, keep their hands to themselves and stay clean.
To the contrary. Jungbauer took control of the children with his happy foolishness that encouraged them to yell responses to his questions. The bakery visitors grab on to every word he said while following his instructions.
During the visit, the children learned old German baking techniques and saw various instruments used in the European bakery.
Jungbauer, a world-class pastry chef, also showed them the milk can he carried as a boy to the dairy store daily for fresh milk. Then Jungbauer moved the children into the "kitchen" to do a little baking themselves.
As they entered the room, each child received a bakers's hat with his name written on one side and an apron. Each hat had a number that corresponded with a number on a baking sheet. In a flash, J.J. began throwing flour across a huge table where the children had gathered. Next, each child was given a square of cookie dough. "Do not roll it, squeeze it or sit on it," the baker said. The children laughed.
Dozens of cookie cutters were passed among the group, with instructions to cut as many cookies as possible from the dough. Melted butter was presented, with instructions to use the "paint brushes" to paint the new shapes. "Here's the sprinkles," Jungbauer said. "Use lots of sprinkles.
The dough was placed on the cookie sheets and the sheets were slid into the oven. When the waiting was over, hundreds of cookies were available for consumption.
"Eat lots of cookies because they are brain fooled and make you very smart," Jungbauer said. Jungbauer then showed the children how to decorate a cake and make yummy-looking red pastry roses with seven quick twists of his wrist. The children counted each move.
The Happy Baker disappeared for 15 seconds and then reappeared wearing a chicken-shaped hat on his head. A brown egg dangled from the rear of the hat. With a few instructions, the visitors learned the "Chicken Dance" and were clucking, flapping their wings and wiggling their rears to a recorded song.
After dancing, Jungbauer posed for photographs with the group. Each child eventually will receive two prints.
Jungbauer estimates the number of children who have visited his bakery at nearly 10,000. "I love it," Jungbauer said. "Every cluck."
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The Lawrence Township Journal
Wednesday, December 29, 1993
by Kelly Castell
What began as a German bakery 25 years ago, has become a meeting place for Germans and Americans from many neighboring cities. The quaint Heidelberg Bakery, Cafe and Gift Shop, at 7625 Pendleton Pike, draws regular customers from as far as Cincinnati, Ohio, on a weekly basis. "I've seen the same faces for 25 years, " said the owner, know to all as JJ. "People come here to unwind and socialize."
Juergen Jungbauer, or JJ, is a main attraction himself. He is known nationally for his work as a pastry chef and has acquired many trophies - some of which are on display. One wall is covered in newsprint articles from various cities to commemorate JJ's fabulous work and contributions.
Memorabilia representing